South Bend Commercial Photographer | Product Photography | Brian Rodgers Jr.

South Bend Commercial Photographer | Product Photography | Brian Rodgers Jr.

I'm Brian Rodgers Jr. I'm a south bend commercial photographer digital artist and founder of Digital Art That Rocks. I specialize in high end commercial product photography with an emphasis on the post production process. My skills in retouching have earned me a great reputation for creating some really dynamic imagery in my industry and that's something I don't take lightly. I'm always striving to create the next best iconic product image for my clients.  

Over the course of my career as a commercial advertising photographer and digital artist, I've had the opportunity to work with some really great companies both locally and nationally. I've created some really unique and creative commercial advertising photography for advertising agencies, large corporations and small businesses alike. Some of my commercial work has even won awards by the American Advertising Federation. 

South Bend Product Photography | Digital Art That Rocks LLC

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It's no secret that commercial photographer/digital artist Brian Rodgers Jr. at Digital Art That Rocks creates some of the most eye catching product photography in the midwest. That's because at Digital Art That Rocks, it's all about providing clients with craftsmanship, quality and amazing client service. 

Is there really a business that couldn't benefit from better photography and video in this day an age? Contact Brian today if you're interested in seeing what creative commercial photography from Digital Art That Rocks can do for your business!

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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Midwest Commercial Product & Beverage Photography | Brian Rodgers Jr. | Digital Art That Rocks LLC

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Better Advertising Starts With Better Imagery

Digital Art That Rocks LLC is a commercial photography studio based in Mishawaka, IN that specializes in high end product & beverage photography with an emphasis on the post production process. 

Brian Rodgers Jr. is the man behind the imagery at Digital Art That Rocks LLC. He believes that the aesthetic in great product photography doesn't happen by accident. Rather, it is achieved through a combination of creativity, knowledge & craftsmanship.

If you're looking to take your product photography to the next level, contact Brian at Digital Art That Rocks for and estimate. No product is too big or too small. 

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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Visual Optimization: The Influence of Imagery | Brian Rodgers Jr. | Digital Art That Rocks

Visual Optimization: The Influence of Imagery

Images are in fact the rising stars of the internet. In recent years, due to the advancement of technology and affordable consumer cameras, we have become a very visual culture. Though there is a lot of noise out in the world, our culture as a whole is becoming increasingly more aware of image quality and image content.

Visual Content Eliminates Language Barriers

Photography has become a universal language with over 2.5 billion camera phones in use today. In 2015 alone, over one trillion images were created worldwide! People share the story of their lives through imagery. And this effect is no different on businesses. Think about it, no matter what language you speak, people on opposite ends of the world can see an image of a product or service on your website and make an emotional connection that speaks to them in some way.  

Look at some of this data gathered by MDG Advertising:

  1. 94% more total views on average are attracted by content containing compelling images than content without images.
  2. 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description and customer ratings.
  3. 60% of consumers are more likely to consider or contact a business whose images appear in local search results
  4. 37% increase in engagement is experienced when facebook posts include photographs. this is consistent with research by Dan Zarrella of Hubspot 
  5. 14% Increase in page views are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)

Bad Imagery = Bad Website

It’s 2016. If you have bad images on your website, then you have a bad website. If you don’t have engaging visual assets on your website, then your website is probably not doing it’s job. Engaging imagery builds brand awareness, helps establish trust, and generates leads. Simply having a website, does not mean it’s working for your brand and furthering your business. Whether you’re a small, medium or large business, commercial photography and compelling visual content should be an important part of your marketing and advertising strategy.  

Don’t focus on creating more content...focus on creating better content.


Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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Professional Photography Doesn't Matter...Until It Does | Midwest Commercial Photography | Digital Art That Rocks LLC

Professional Photography Doesn't Matter...Until It Does...

Remember the less than impactful product shots on your booth at the tradeshow product launch? That photography didn't matter....until it did. Let's face it, people looked at your booth and turned their attention elsewhere. Why? Sure, it's possible that just maybe they took a left turn to connect with an old colleague. Or perhaps it's because your visuals were terrible and didn't engage your audience.

Food For Thought

Regardless of whether your food was prepared by a chef or a cook (and yes there is a difference), when you order food from a restaurant, you "eat with your eyes" first. Your brain first makes a visual assessment and determines if it’s something you're interested in eating before you take the first bite. The same principle applies to your products and services, whether you're advertising in a magazine, billboard, or online. The fact is, imagery is the first visual to capture someone's attention in an advertisement. Great brands already know this and which is why they make commercial photography a priority in their marketing & advertising plan.

Spend Money to Make Money

Somewhere along the line, if you are in business, you have to spend money to make money. For some reason, small businesses seem to put commercial photography at the end of their To-Do list when it comes to their marketing and advertising efforts. Often times, they simply purchase cheap stock images to “save money.” But here's the thing, advertising for the sake of advertising is not necessarily good advertising. Think about it...How many bad tv and web commercials do you see everyday? How many terrible images do you see in billboards, and magazines? What does that say about your brand? How many times have you noticed competing companies using the same stock imagery? Sadly, it happens all too often. If you're going to place a media buy without first investing in your concepts and visuals, you're throwing your money away.

Content Is Still King

You've heard the phrase "Content Is King." This statement still holds true today. You may think that a great product will sell itself. However, in most real world scenarios, your marketing has to be as great if not better than your product or service. You need great concepts, great strategy and great visuals in order to engage your audience, & build the kind of brand awareness that will eventually lead to a consumer purchase. We are all bombarded with visual pollution every single day. Don't you think that in the occasion we see something great, we are going to stop and look at it? When you're in a doctors office flipping through a magazine, what makes you stop and look at it the ad or the article? I think you know where I'm going with this....That's right the imagery.

You may have a "functioning" website. But is your content functioning? Are you making people excited at the thought of buying your product or services? Are you making an emotional connection with your audience? If not, than your content is not functioning, therefore your website is simply existing. Again, content is king. A single page website with a compelling video or image could do more for your brand than a static, lifeless multipage website. 

So what’s your plan? How are you going to make your visuals stand out? 

The Answer Is Digital Art That Rocks!

If you create and sell products and services you need engaging commercial imagery! Through an artful process of retouching and sometimes compositing, Digital Art That Rocks LLC creates engaging commercial photography for use in advertising. Digital Art That Rocks has the experience, creative vision and technical proficiency to help you launch your next advertising campaign. Let's make something visual!

If you're interested in taking your commercial advertising photography to the next level, contact Digital Art That Rocks today! Located in Mishawaka, Indiana, Serving the Midwest

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Twitter | Instagram | Google + | Youtube