WHY YOU SHOULD HIRE A COMMERCIAL PHOTOGRAPHER INSTEAD OF LICENSING STOCK IMAGERY

WHY YOU SHOULD HIRE A COMMERCIAL PHOTOGRAPHER INSTEAD OF LICENSING STOCK IMAGERY

Unique Visuals have value

Here’s the deal, having license to use unique visual assets to market and advertise your brand has a lot of value! Yes, it’s true that hiring a commercial photographer to produce unique imagery will have a higher cost than simply licensing a stock image. But consider this, why would you spend thousands of dollars on ad placement without having unique brand visuals and messaging in the first place? What kind of message are you sending to potential customers?

Advertising for the sake of advertising is not necessarily good advertising. No matter what city you live in, I’m sure you’ve seen that terrible local car dealership commercial on tv….do you find yourself racing out to their lot to buy a new car. Probably not. In fact, you may even have a negative connotation associated with that brand due to the terrible jingle and lack of visual aesthetic. Maybe if they had put their dollars into creating better content, they’d have a better more impactful advertisement?

It’s about Getting The Imagery You Need

In a previous article “Stop Using Stock Photography To Market Your Brand. Here’s Why…” I listed 3 major reasons to stop using stock photography to advertise your brand. In addition to the concepts that I outlined in that article, think about the countless amount of hours you’ve probably spent online trying to find the perfect stock image, only to find out that it doesn’t exist. So your next inclination might be to settle on something that’s “good enough.” When you hire a commercial photographer, you don’t have to settle, because you have the freedom to create the images that you really need.

In today’s world, “first impressions” are often digital. Think about how many people visit your website before they make a purchase. Most people who look at your website will immediately start making assumption about the quality of your products and services based on your visuals alone. If your visuals are subpar or generic, there’s a good chance that potential customer will make a purchase elsewhere.  

Commercial Photographer And Digital Artist Brian Rodgers Jr Featured On the Cover Of Photoshop User Magazine

Commercial Photographer And Digital Artist Brian Rodgers Jr Featured On the Cover Of Photoshop User Magazine

Commercial Photographer and Digital Artist Brian Rodgers Jr. Featured on the Cover of Photoshop User Magazine - February 2018 Issue

This issue's cover  is by Brian Rodgers Jr., an Addy Award winning commercial photographer and digital artist based out of South Bend, Indiana. He's the founder of Digital Art That Rocks and specializes in product and architectural photography with an emphasis on the post-production process. Brian has crafted commercial imagery for global companies and small businesses alike through his relentless work ethic, creative vision, and technical proficiency. His rock & roll roots run deep.

 

The Hero Shot - Commercial Photographer And Digital Artist Brian Rodgers Jr

The Hero Shot - Commercial Photographer And Digital Artist Brian Rodgers Jr
In 2016 Brian became a part-time writer for Fstoppers.com and within just a few months became the highest rated product photographer on the Fstoppers Community

Commercial Photographer/Digital Artist and product photography expert Brian Rodgers Jr. teamed up with the crew at Fstoppers late last fall to produce a comprehensive tutorial on all things product photography. This tutorial is over 13 hours long and provides an incredible value for anyone looking to develop their skills in product photography. In this tutorial, Brian teaches a wealth of knowledge through his years of experience specializing in commercial product photography. 

We've worked with a lot of world-class photographers over the years but I am confident in saying that Brian Rodgers Jr is by far the hardest working photography instructor I've worked with. He worked at least 15 hours every single day preparing, filming, and then post-processing each of the shots for this tutorial without a single day off. We filmed this tutorial in in just seven days but it's taken us months to finish editing it. - Lee Morris

Commercial Photographer/Digital Artist Brian Rodgers Jr Demonstrates How To Work Faster With Layers In Photoshop

Fstoppers teams up with Commercial Photographer/Digital Artist Brian Rodgers Jr. to demonstrate how to work more efficiently and maximize your time spent in Photoshop by using shortcuts when working with layers. Check out more work or sign up to follow more tutorials from Brian Rodgers Jr. here: https://fstoppers.com/node/178453

I recently had a pretty cool opportunity to film some video tutorials on set at Fstoppers.com headquarters in beautiful Charleston, South Carolina. Whether you're new to Photoshop or a veteran, you just might learn a few new shortcuts by watching this video series.

This video tutorial in particular, focuses specifically on the layers panel in Photoshop. I’ll show you have to maximize your workflow with a series of practical tips and shortcuts. 

View the full article "How to Work Faster With Layers In Photoshop" on Fstoppers

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Instagram | Google + | Twitter | 

Commercial Photographer/Digital Artist Brian Rodgers Jr. Demonstrates Essential Keyboard Shortcuts That Every Photoshop User Should Know

Fstoppers teams up with Commercial Photographer/Digital Artist Brian Rodgers Jr. to demonstrate how to work more efficiently and maximize your time spent in Photoshop by using keyboard shortcuts. Check out more work or sign up to follow more tutorials from Brian Rodgers Jr. here: https://fstoppers.com/node/178451

I recently had a pretty awesome opportunity to film some video tutorials on set at Fstoppers.com headquarters in beautiful Charleston, South Carolina. Whether you're new to Photoshop or a veteran, you just might learn a few new shortcuts from this short series. 

This video tutorial in particular, focuses specifically on the essential Photoshop keyboard shortcuts that any Photoshop user know. I’ll show you have to maximize your workflow with a series of practical tips and shortcuts. 

View the full article "Essential Keyboard Shortcuts That Every Photoshop User Should Know" on Fstoppers

Check it out on PDN Magazine: HERE


Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Instagram | Google + | Twitter |