Visual Optimization: The Influence of Imagery
Images are in fact the rising stars of the internet. In recent years, due to the advancement of technology and affordable consumer cameras, we have become a very visual culture. Though there is a lot of noise out in the world, our culture as a whole is becoming increasingly more aware of image quality and image content.
Visual Content Eliminates Language Barriers
Photography has become a universal language with over 2.5 billion camera phones in use today. In 2015 alone, over one trillion images were created worldwide! People share the story of their lives through imagery. And this effect is no different on businesses. Think about it, no matter what language you speak, people on opposite ends of the world can see an image of a product or service on your website and make an emotional connection that speaks to them in some way.
Look at some of this data gathered by MDG Advertising:
- 94% more total views on average are attracted by content containing compelling images than content without images.
- 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description and customer ratings.
- 60% of consumers are more likely to consider or contact a business whose images appear in local search results
- 37% increase in engagement is experienced when facebook posts include photographs. this is consistent with research by Dan Zarrella of Hubspot
- 14% Increase in page views are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)
Bad Imagery = Bad Website
It’s 2016. If you have bad images on your website, then you have a bad website. If you don’t have engaging visual assets on your website, then your website is probably not doing it’s job. Engaging imagery builds brand awareness, helps establish trust, and generates leads. Simply having a website, does not mean it’s working for your brand and furthering your business. Whether you’re a small, medium or large business, commercial photography and compelling visual content should be an important part of your marketing and advertising strategy.
Don’t focus on creating more content...focus on creating better content.