WHY YOU SHOULD HIRE A COMMERCIAL PHOTOGRAPHER INSTEAD OF LICENSING STOCK IMAGERY

WHY YOU SHOULD HIRE A COMMERCIAL PHOTOGRAPHER INSTEAD OF LICENSING STOCK IMAGERY

Unique Visuals have value

Here’s the deal, having license to use unique visual assets to market and advertise your brand has a lot of value! Yes, it’s true that hiring a commercial photographer to produce unique imagery will have a higher cost than simply licensing a stock image. But consider this, why would you spend thousands of dollars on ad placement without having unique brand visuals and messaging in the first place? What kind of message are you sending to potential customers?

Advertising for the sake of advertising is not necessarily good advertising. No matter what city you live in, I’m sure you’ve seen that terrible local car dealership commercial on tv….do you find yourself racing out to their lot to buy a new car. Probably not. In fact, you may even have a negative connotation associated with that brand due to the terrible jingle and lack of visual aesthetic. Maybe if they had put their dollars into creating better content, they’d have a better more impactful advertisement?

It’s about Getting The Imagery You Need

In a previous article “Stop Using Stock Photography To Market Your Brand. Here’s Why…” I listed 3 major reasons to stop using stock photography to advertise your brand. In addition to the concepts that I outlined in that article, think about the countless amount of hours you’ve probably spent online trying to find the perfect stock image, only to find out that it doesn’t exist. So your next inclination might be to settle on something that’s “good enough.” When you hire a commercial photographer, you don’t have to settle, because you have the freedom to create the images that you really need.

In today’s world, “first impressions” are often digital. Think about how many people visit your website before they make a purchase. Most people who look at your website will immediately start making assumption about the quality of your products and services based on your visuals alone. If your visuals are subpar or generic, there’s a good chance that potential customer will make a purchase elsewhere.  

Architectural Fine Art Bridge Series | Brian Rodgers Jr. | Digital Art That Rocks

 Charleston Fine Art Bridge #1 (Photographed in Charleston, SC)

Charleston Fine Art Bridge #1 (Photographed in Charleston, SC)

This is a three part architectural fine art series that I created recently while one location in Charleston, South Carolina. Though today I'm a working professional in the world commercial photography, I've been an artist my entire life. I've enjoyed creating art with many mediums over the years including but not limited to drawing, painting, sculpture, photography and music. This short series is an homage to those years of studying the elements and principles of design such as line, form, shape, repetition, space color, texture, and rhythm. 

 Charleston Fine Art Bridge #2 (Photographed in Charleston, SC)

Charleston Fine Art Bridge #2 (Photographed in Charleston, SC)

Truth be told, this series didn't happen intentionally. I didn't seek out the creation of these images, in fact they found me. I was traveling in South Carolina and had an opportunity to hop on a boat and spend a good portion of the day on the Atlantic ocean. While on the boat, I saw many things that caught my eye, including some nearby dolphins. But I've always been fascinated with bridges for some reason. They also bear many philosophical meanings. I photographed these bridges traveling at least 40 mph. With my camera in hand, I quickly composed and framed this series of bridge photographs capturing what naturally came to my mind's eye. I’m always intrigued by finding the simplicity in something so seemingly complex. 

 Charleston Fine Art Bridge #3 (Photographed in Charleston, SC)

Charleston Fine Art Bridge #3 (Photographed in Charleston, SC)

This fine art bridge series isn't about technical approach. It's not about documenting the environment in which the bridge exists. It's about creating a mood, and a feeling. I think these images offer the viewer a haunting beauty. These images are desolate in the fact that there are no clouds floating around in the sky... as if everything is at a stand still. There are no moving cars. No people. Just metal structures in the sky with a lot of negative space, repetitive lines, shape and form. But deeper than that, a sense of mystery and alternate thinking. 

I think it's important that we don't always take things at face value. Many things in life have much deeper meanings. Look at the before and after of this architectural image. It may look like a pretty mundane image at first glance, however when meticulously processed in black and white the image takes on a completely different mood.  

Be sure to check out my architectural photography portfolio HERE. Some of my local markets include South Bend, Fort Wayne, Indianapolis, Chicago, Grand Rapids, and Lansing to name a few. Architectural Imagery from Digital Art That Rocks can help you advertise your space to fill it with customers, sell a client on your architectural/construction services or even help your marketing team furnish a hotel with large fine art prints. If my work resonates with you, please let me know how I can be of service.

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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South Bend Video Production Company | TV & Web | Digital Art That Rocks LLC

TruPay - "People Helping People" 30 Second Spot. Produced by Digital Art That Rocks LLC.

Looking for a video production company in south bend? Though Brian at Digital Art That Rocks is best known for his commercial photography, over the past 5 years his skills behind the camera have transcended into video production as well. Well crafted commercial photography and video content are visual assets that can further develop any brands message.   

Every person, company & brand has a story. There is no better way to tell that story than with strong visual assets like commercial photography & video production. Fortunately, companies like Digital Art That Rocks exist to help inspire, motivate and move brands forward. It's not just about thinking forward, it's about forward thinking. From television advertising & web commercials, to branded short films & company profile videos, Digital Art that Rocks has you covered. Creative Vision & Technical Proficiency.

If you're looking to create stunning brand videos that help your customers connect with you on a whole new level, Contact Brian for a custom estimate based on your needs.

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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Why Professional Portraits Are Important In Today's Digital Marketplace | Digital Art That Rocks LLC | Mishawaka, IN

south-bend-business-portraits-brian-rodgers-jr-digital-art-that-rocks-south-bend-indiana

Why Are Professional Portraits Important? 

In todays world, a large majority of "first impressions" are often digital. Both professional & business related interactions often start online whether it’s through a company website or social media. Your professional headshot goes a long way in delivering a consistent digital identity & personal brand across all platforms that you choose to utilize. A professional headshot can help you establish credibility & trust when you’re connecting with other professionals on social media networks like Linkedin. Approach these digital interactions as you would any first impression.

Personal Branding 

People don’t buy from companies, they buy from brands. Everyone has their own personal brand. Even if you work for a large company, sales are often generated as a direct result of a one on one interaction with a personal brand within that company. Whether you’re happy in your current position or you’re looking for new career opportunities, your personal brand is the catalyst for professional growth.

Digital Identity

Your digital identity is a representation of your online self. A great headshot goes a long way in creating a respectable online presence and a personal brand that people trust. Think about people you know and trust. Chances are, you have a clear and distinct visual of what they look like. It’s hard to trust someone you can’t visualize.

Commercial Photographer/Digital Artist
Commercial Photographer/Digital Artist
Commercial Photographer/Digital Artist
Commercial Photographer/Digital Artist

Perceived Value

Imagine this. You're thinking about taking your spouse out to a nice meal for your anniversary. You decide you want to find a nice Italian restaurant. With a quick search online and you've found two local Italian restaurants. But one has a way more intriguing website than the other. They've got these beautiful images of the building's exterior architecture & dining areas, everyone in the images look like they're having a great time. The food photography looks like imagery you'd see in a Food Network magazine. They have this amazing portrait of the Italian chef who's parents started the restaurant back in the day. And the other guys....well their photos are terrible. They look like snapshots taken from a cell phone or point and shoot camera in terrible lighting. Not only that, their website isn't mobile friendly which is a big deal, because chances are, you're searching for restaurants on your mobile device. So where are you going to take your spouse for dinner? Which one looks more appealing & appetizing?

Let me answer for you. Based on the websites you just viewed, you're going to choose the nice Italian restaurant with the best digital identity. The place with the amazing chef portrait validating the authenticity of the establishment on their "About" page. The Italian restaurant with better food photography, and the nice interior space where everyone is having a great time. Why is this? Because you had a great first impression based on the restaurant's digital identity. You haven't even stepped foot onto their property. Yet you've established an emotional connection with the beautiful imagery and a perceived value of that restaurant. Even though the interaction was purely digital, your first impression was a good one.

What does an Italian restaurant have to do with a portrait? Much like the Italian restaurant's digital identity, your portrait is a digital representation of your online self. Often times your first impression is happening whether you are aware of it or not. If you're using social media, or your portrait is on a company website than it's safe to assume that your digital headshot is communicating with potential sales leads, new business ventures, new clients/customers, maybe even new job opportunities. But what is it saying about you?

Why Your Cell Phone "Selfies" May Be Hurting Your Personal Brand

Chances are, if you're using a so called "selfie" as your portrait on professional networking sites or company websites, you are being perceived as unprofessional and may be missing opportunities. Or perhaps, you're a CEO and have a missing headshot. What does that say about your company & personal brand? It may come off as untrustworthy & unsure. That mediocre Linkedin headshot taken with your cell phone camera doesn't matter....until the next big company is looking for real talent. 

 

Final Thoughts

In today's age, your portrait/headshot is extremely important to your personal brand & digital identity. A great headshot should project confidence & professionalism. Having a great headshot for your personal brand can lead to some amazing opportunities in the future.

Here are some things to think about:

  1. How do you want people to perceive you in person & online? Do they currently align with each other?
  2. Are you using social media to search for career opportunities or advancement?
  3. Do you run your own business? How do you want people to perceive your business? It starts at the top.
  4. Do you want job recruiters to show interest in you? A great headshot can grab their attention.

Next Steps

Contact Brian Rodgers Jr. at Digital Art That Rocks LLC today if you're interested in seeing what a professional headshot from Digital Art That Rocks can do for your business!

Lastly, I'd like to give a shout out to my friends at Benifiel Dentistry

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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Amazon Product Photography | Digital Art That Rocks LLC | Midwest Product Photography

product-photography-for-amazon-brian-rodgers-jr-digital-art-that-rocks

Do you want to know a great way to help sell your products on Amazon? The Answer: Have great product photography! Better product photography can lead to more online sales whether you're selling your products through amazon.com or through your own e-commerce platform. 

Here is an example of a product I shot a while back. It's simple & clean; perfect for e-commerce.

Whether you need epic hero shots with special effects, photography of your product in use, or you simply need nice clean catalog photography for your e-commerce marketing needs, contact Brian at Digital Art That Rocks LLC today!

 

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Instagram | Google + | Twitter | Youtube