WHY YOU SHOULD HIRE A COMMERCIAL PHOTOGRAPHER INSTEAD OF LICENSING STOCK IMAGERY

WHY YOU SHOULD HIRE A COMMERCIAL PHOTOGRAPHER INSTEAD OF LICENSING STOCK IMAGERY

Unique Visuals have value

Here’s the deal, having license to use unique visual assets to market and advertise your brand has a lot of value! Yes, it’s true that hiring a commercial photographer to produce unique imagery will have a higher cost than simply licensing a stock image. But consider this, why would you spend thousands of dollars on ad placement without having unique brand visuals and messaging in the first place? What kind of message are you sending to potential customers?

Advertising for the sake of advertising is not necessarily good advertising. No matter what city you live in, I’m sure you’ve seen that terrible local car dealership commercial on tv….do you find yourself racing out to their lot to buy a new car. Probably not. In fact, you may even have a negative connotation associated with that brand due to the terrible jingle and lack of visual aesthetic. Maybe if they had put their dollars into creating better content, they’d have a better more impactful advertisement?

It’s about Getting The Imagery You Need

In a previous article “Stop Using Stock Photography To Market Your Brand. Here’s Why…” I listed 3 major reasons to stop using stock photography to advertise your brand. In addition to the concepts that I outlined in that article, think about the countless amount of hours you’ve probably spent online trying to find the perfect stock image, only to find out that it doesn’t exist. So your next inclination might be to settle on something that’s “good enough.” When you hire a commercial photographer, you don’t have to settle, because you have the freedom to create the images that you really need.

In today’s world, “first impressions” are often digital. Think about how many people visit your website before they make a purchase. Most people who look at your website will immediately start making assumption about the quality of your products and services based on your visuals alone. If your visuals are subpar or generic, there’s a good chance that potential customer will make a purchase elsewhere.  

South Bend Commercial Photographer | Product Photography | Brian Rodgers Jr.

South Bend Commercial Photographer | Product Photography | Brian Rodgers Jr.

I'm Brian Rodgers Jr. I'm a south bend commercial photographer digital artist and founder of Digital Art That Rocks. I specialize in high end commercial product photography with an emphasis on the post production process. My skills in retouching have earned me a great reputation for creating some really dynamic imagery in my industry and that's something I don't take lightly. I'm always striving to create the next best iconic product image for my clients.  

Over the course of my career as a commercial advertising photographer and digital artist, I've had the opportunity to work with some really great companies both locally and nationally. I've created some really unique and creative commercial advertising photography for advertising agencies, large corporations and small businesses alike. Some of my commercial work has even won awards by the American Advertising Federation.