Fort Wayne Commercial Advertising Photography

How to Convert White Products to Black Products with Ease in Photoshop | Brian Rodgers Jr. South Bend Commercial Photographer/Digital Artist

Your Photoshop Questions Answered: How to convert a white product into a black product with ease in Photoshop

I had a question come in from Google+ and wanted to answer it in this in this Photoshop tutorial. In this example, I’m using a stock image to demonstrate how to take an object that is completely white, and convert it to black while still retaining all of the original detail. I will also demonstrate how to do the opposite; turning black to white. This technique is very helpful in commercial retouching.

I would also like to add that while this technique works great, every image will react a little differently. I recommend using 16bit high resolution files within ProPhoto RGB color space, in other words you want the widest tonal range possible. Lastly, keep in mind that when you convert white to black, there are characteristics and qualities of light that you need to keep an eye on. White is additive light, black is subtractive light. In the stock image example in the tutorial, the teacher has a white shirt. That white shirt is adding and reflecting light on his skin. So when you convert it to black, his skin seems a little out of place, because a black shirt would create subtractive light from the subject. My advice would be to burn down the areas of skin (using a dodge and burn technique of your choice) near the black shirt. This would create a more believable conversion. I opposite would go for a black shirt being converted to white. I would take the darker areas of the skin, and dodge them a bit to match the quality of light.

I hope this helps, and if you would like to see more Photoshop tutorials, please leave a comment below and subscribe to my youtube channel. 

Animated Gifs for Commercial Photographers | South Bend Commercial Photography

Ahhh, animated Gifs. Gotta love them right? Usually funny animations or clips from movies first come to mind. But as a commercial photographer and retoucher, I think it's a valuable way to illustrate to colleagues and clients alike, the steps that are involved in creating an impactful image. I recently found great article on how to create animated gifs and decided to give it a try. I highly recommend checking out Brian Dalessandro's Blog: 

Also keep in mind, that if you are a seasoned Photoshop user, you can also make this into an action. And if you are a Creative Cloud member using Photoshop CC, you can create a conditional action for any variables you may encounter in your own workflow. You can find more information on conditional actions at

Also note: This image was created for Firevine Advertising and Design

Have a great weekend :)