Any time I create photography, whether commercially or self assignments, I want the viewer to feel something. For me, that is the ultimate goal. I try to light my subjects in a way that creates a some sort of mood to invoke a feeling. In this example, I've created a shot of a beer bottle with strategically placed light. This image is simple and clean, yet it has atmosphere. It feels as if you're sitting outside on a rooftop on a summer night gazing at the city below. After a long hard day at work, just take in the fresh scent of rain, with an ice cold brew in hand. Enjoy the time-lapse!