commercial photographer

Hiring An Architectural Photographer? Here's What To Look For

Hiring An Architectural Photographer? Here's What To Look For

ARCHITECTURAL PHOTOGRAPHER’S HAVE SPECIALIZED SKILLS

It’s important to realize that architectural photography is a specialty within the vast profession of commercial photography. With the profession of architectural photography comes a variety of specialized tools, skills and knowledge of the craft. This includes but not limited to; knowledge of industry standard business practices within the architectural community and specialized post production skills to overcome visual obstacles such as exposure blending and advanced compositing and retouching. To put it another way, an architectural photographer will have a completely different set of skills and knowledge than a wedding or wildlife photographer would have.

WHY YOU SHOULD HIRE A COMMERCIAL PHOTOGRAPHER INSTEAD OF LICENSING STOCK IMAGERY

WHY YOU SHOULD HIRE A COMMERCIAL PHOTOGRAPHER INSTEAD OF LICENSING STOCK IMAGERY

Unique Visuals have value

Here’s the deal, having license to use unique visual assets to market and advertise your brand has a lot of value! Yes, it’s true that hiring a commercial photographer to produce unique imagery will have a higher cost than simply licensing a stock image. But consider this, why would you spend thousands of dollars on ad placement without having unique brand visuals and messaging in the first place? What kind of message are you sending to potential customers?

Advertising for the sake of advertising is not necessarily good advertising. No matter what city you live in, I’m sure you’ve seen that terrible local car dealership commercial on tv….do you find yourself racing out to their lot to buy a new car. Probably not. In fact, you may even have a negative connotation associated with that brand due to the terrible jingle and lack of visual aesthetic. Maybe if they had put their dollars into creating better content, they’d have a better more impactful advertisement?

It’s about Getting The Imagery You Need

In a previous article “Stop Using Stock Photography To Market Your Brand. Here’s Why…” I listed 3 major reasons to stop using stock photography to advertise your brand. In addition to the concepts that I outlined in that article, think about the countless amount of hours you’ve probably spent online trying to find the perfect stock image, only to find out that it doesn’t exist. So your next inclination might be to settle on something that’s “good enough.” When you hire a commercial photographer, you don’t have to settle, because you have the freedom to create the images that you really need.

In today’s world, “first impressions” are often digital. Think about how many people visit your website before they make a purchase. Most people who look at your website will immediately start making assumption about the quality of your products and services based on your visuals alone. If your visuals are subpar or generic, there’s a good chance that potential customer will make a purchase elsewhere.  

South Bend Commercial Photographer | Product Photography | Brian Rodgers Jr.

South Bend Commercial Photographer | Product Photography | Brian Rodgers Jr.

I'm Brian Rodgers Jr. I'm a south bend commercial photographer digital artist and founder of Digital Art That Rocks. I specialize in high end commercial product photography with an emphasis on the post production process. My skills in retouching have earned me a great reputation for creating some really dynamic imagery in my industry and that's something I don't take lightly. I'm always striving to create the next best iconic product image for my clients.  

Over the course of my career as a commercial advertising photographer and digital artist, I've had the opportunity to work with some really great companies both locally and nationally. I've created some really unique and creative commercial advertising photography for advertising agencies, large corporations and small businesses alike. Some of my commercial work has even won awards by the American Advertising Federation. 

Chicago Commercial Product Photography for Advertising | Digital Art That Rocks LLC

Commercial Photographer/Digital Artist

Brian Rodgers Jr. at Digital Art That Rocks creates some of the most eye catching and dynamic product photography in the midwest. At Digital Art That Rocks, it's all about providing clients with craftsmanship, quality and amazing client service. 

Contact Brian today if you're interested in seeing what creative commercial photography from Digital Art That Rocks can do for your business!

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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Architectural Fine Art Bridge Series | Brian Rodgers Jr. | Digital Art That Rocks

Charleston Fine Art Bridge #1 (Photographed in Charleston, SC)

Charleston Fine Art Bridge #1 (Photographed in Charleston, SC)

This is a three part architectural fine art series that I created recently while one location in Charleston, South Carolina. Though today I'm a working professional in the world commercial photography, I've been an artist my entire life. I've enjoyed creating art with many mediums over the years including but not limited to drawing, painting, sculpture, photography and music. This short series is an homage to those years of studying the elements and principles of design such as line, form, shape, repetition, space color, texture, and rhythm. 

Charleston Fine Art Bridge #2 (Photographed in Charleston, SC)

Charleston Fine Art Bridge #2 (Photographed in Charleston, SC)

Truth be told, this series didn't happen intentionally. I didn't seek out the creation of these images, in fact they found me. I was traveling in South Carolina and had an opportunity to hop on a boat and spend a good portion of the day on the Atlantic ocean. While on the boat, I saw many things that caught my eye, including some nearby dolphins. But I've always been fascinated with bridges for some reason. They also bear many philosophical meanings. I photographed these bridges traveling at least 40 mph. With my camera in hand, I quickly composed and framed this series of bridge photographs capturing what naturally came to my mind's eye. I’m always intrigued by finding the simplicity in something so seemingly complex. 

Charleston Fine Art Bridge #3 (Photographed in Charleston, SC)

Charleston Fine Art Bridge #3 (Photographed in Charleston, SC)

This fine art bridge series isn't about technical approach. It's not about documenting the environment in which the bridge exists. It's about creating a mood, and a feeling. I think these images offer the viewer a haunting beauty. These images are desolate in the fact that there are no clouds floating around in the sky... as if everything is at a stand still. There are no moving cars. No people. Just metal structures in the sky with a lot of negative space, repetitive lines, shape and form. But deeper than that, a sense of mystery and alternate thinking. 

I think it's important that we don't always take things at face value. Many things in life have much deeper meanings. Look at the before and after of this architectural image. It may look like a pretty mundane image at first glance, however when meticulously processed in black and white the image takes on a completely different mood.  

Be sure to check out my architectural photography portfolio HERE. Some of my local markets include South Bend, Fort Wayne, Indianapolis, Chicago, Grand Rapids, and Lansing to name a few. Architectural Imagery from Digital Art That Rocks can help you advertise your space to fill it with customers, sell a client on your architectural/construction services or even help your marketing team furnish a hotel with large fine art prints. If my work resonates with you, please let me know how I can be of service.

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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