fort wayne architecture photography

Indiana Architectural Photography | Digital Art That Rocks LLC

Take a behind the scenes look at a recent industrial architecture assignment that I shot! This image is slated to be the cover story image in Link Magazine May 2017.

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Where Architecture Meets Digital Art That Rocks!

 

As a commercial photographer and digital artist, I consider myself to be a painter of light. Knowing how sculpt light is essential for creating form, shape, texture and mood. This is a behind the scenes look at an industrial architectural interior that I photographed on assignment. As you can see from the video above, in order to light a space this large, attention to detail is crucial. Running machines and slick floors also presented it's own set of obstacles on set.  

Architectural photography is not simply about shooting with a wide angle lens and documenting a space. It's about creating a mood through nuance and detail, allowing the viewer to make an emotional connection to that space without physically being there.

Put yourself in the eyes of the consumer. Let's say you're taking your husband or wife on vacation and you're looking for a place to eat. You search the web and find images of various restaurants nearby. Based on your visual assessment, there's a 100% chance that you have a preconceived notion about the quality of that establishment based on the architectural photography of that space. 

If you're a business owner, this is something to think about. How do you want your clients, customers or guests to perceive your establishment when they search the web and find photos of your business online? Inviting? Warm? Clean? Professional?

Better architectural photography starts with creative vision and technical proficiency. This is where architecture meets Digital Art That Rocks. 

View my full architectural photography portfolio

 

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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I also wanted want to give a shout out to my friends at Cosgrove Partners & Accurate Manufactured Products Group Inc for making this photo shoot possible!

Digital Art That Rocks Photoshop Compositing Tutorial Update | Brian Rodgers Jr. | Midwest Composite Imagery

UPDATES FROM THE STUDIO

Hi everyone! This is just a quick update to let you all know that I'm working on some killer content for the upcoming Digital Art That Rocks Photoshop Compositing tutorial! Yesterday we just wrapped the studio portion of the tutorial where I talk about lighting theory. Stay tuned to the blog and Instagram for more exclusive behind the scenes updates!

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Twitter | Instagram | Youtube

 

South Bend Indiana Architectural Photography | Brian Rodgers Jr. | Digital Art That Rocks LLC

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I'd say about 90% of the time my job as a commercial advertising photographer includes shooting with several lights, whether I'm in my studio working on product photography, or out on location photographing architecture or automotive photography. This is one of those rare instances where I used natural light only. Of course this image required several hours of retouching and post production to bring this image to life. But when you've got great light, take advantage of it. It doesn't happen all the time.

 

Feel free to Contact Me if you have commercial real estate or architecture that you would like professionally photographed! 

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com
Twitter | Instagram | Youtube