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Commercial Beer Photography South Bend | Brian Rodgers Jr. | Digital Art that Rocks

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What do you get when you combine, a sexy bottle, amazing light, some fire, and Avenged Sevenfold piercing through your speakers? You get commercial photography that rocks!

I'm just going to say it, I love a good challenge. And this bottle was no exception. I love shooting liquids and bottles because each shoot is different. Every bottle and liquid has it's own unique characteristics. There's something about the way light and liquid play together that really ignites a fire inside me. This shoot was a little different because I introduced a new level of complexity into the shot; That's what my studio Digital Art that Rocks LLC is all about, taking images to the next level.  

Adding fire into the mix was both exciting and a little dangerous. I think the end result speaks for itself. And as with every project I take on, I let the music guide me. For this shoot as mentioned earlier, Avenged Sevenfold was my inspiration. The pyrotechnics of their live show and intensity & precision of their music influenced me in the creation this stunning image. 

Brian Rodgers Jr | Commercial Photographer/Digital Artist | Digital Art That Rocks LLC

Commercial Automotive Photography Retouching Time-Lapse | Brian Rodgers Jr. South Bend Commercial Photographer/Digital Artist

NEVER THROW AWAY YOUR IMAGES, YOU MAY END UP USING THEM AS BACKGROUNDS

Recently I went out and shot an automotive self assignment. The subject: a Ford Focus Titanium. I think the overall design of the car speaks volumes over it’s predecessors, and I really wanted to capture that in this composite image. I cannot stress enough that self assignments are worth your time. You need to shoot for yourself, not just for clients. It’s the only way you will ever bring out your true vision as an artist.  

The Studio: I used an empty parking lot as my studio for this shoot because I knew that I wanted to build a composite shot of the car in some kind of scene, at the time of shooting, I had no idea what that scene would look like. 

IF YOU WANT TO GET A PROFESSIONAL COMMERCIAL AUTOMOTIVE SHOT, IT STARTS WITH COMPOSITION. PERIOD.

Composition: The composition for this shot was so important! I can’t stress that enough. If you want to get a professional commercial automotive shot, it starts with the composition. I suggest looking at a lot of commercial automotive photography for inspiration. Look at where the light falls on the vehicle. Notice that this front 3/4 shot of the vehicle shows off the design of the car? Notice the interior details? 

The Lighting: I used natural light for the most part. I paid very close attention to where my light was falling on the vehicle. Notice that beautiful horizon line that paints the landscape on the side of the vehicle? How about that beautiful light that kisses the hood of the car?  That was completely intentional. You really have to pay attention to the details on a shot like this. If the car had been positioned in a different direction, the light would have looked completely different. I used a speedlight to light the interior of the vehicle ever so slightly. Even though this shot is primarily an exterior, It’s important to show some interior detail as well. 
 

Here is a behind the scenes image of me light painting the vehicle as the sun started to go down.

Here is a behind the scenes image of me light painting the vehicle as the sun started to go down.

The Composite: I had no idea what the background would end up being until I started building it. I shoot backgrounds all the time and keep a library of images that I can pull from on any given day. In the video, you will see me experimenting with some different backgrounds. They all looked pretty good, but I thought the mountain range worked perfect for this shot. The background was derived from the smoky mountains of Tennessee during a family vacation. I shot them years ago, with no intention of ever using the as a background for an automotive composite, in fact I was using a point-and-shoot camera at the time.  With Photoshop and a little creativity, the possibilities are endless! So never throw away your images, you may end up using them as backgrounds someday ;)

Composite side notes: Notice that the background light matches the light on the car? When looking through your library of backgrounds, keep that in mind. Look at the overall direction of light. Also, I knew that when building this composite image, that the foreground would work to my advantage. I had a little cleanup to do on the pavement, but I didn’t have to go out and shoot separate pavement and build a new shadow for the car. I used what I had shot, defined the horizon line of the image, and composited in a background that I thought fit the car. For this shot, I wanted to convey traveling in style. If this image makes you want to to test drive this car, and possibly buy it, this image has served it's purpose.

Brian Rodgers Jr. of Digital Art that Rocks featured on the popular web based photography show "The Grid" Check it out at 35:12 & 1:03:15 mintues into the show!

Until next time, Rock & Roll

-Brian

Indiana Beverage Photography | South Bend Commercial Photographer Brian Rodgers Jr. | Indiana Liquor Photography

I'm commercial photographer and digital artist Brian Rodgers Jr. I'm the founder of commercial photography studio Digital Art That Rocks, LLC. based out of South Bend, Indiana. I specialize in product and beverage photography. If you make awesome products, then I'd like an opportunity to professionally photograph them for you business.   Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC  www.digitalartthatrocks.com  |  Contact Brian   Instagram  |  Google +  |  Twitter  |  Youtube

I'm commercial photographer and digital artist Brian Rodgers Jr. I'm the founder of commercial photography studio Digital Art That Rocks, LLC. based out of South Bend, Indiana. I specialize in product and beverage photography. If you make awesome products, then I'd like an opportunity to professionally photograph them for you business. 

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Instagram | Google + | Twitter | Youtube