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Midwest Commercial Product & Beverage Photography | Brian Rodgers Jr. | Digital Art That Rocks LLC


Better Advertising Starts With Better Imagery

Digital Art That Rocks LLC is a commercial photography studio based in Mishawaka, IN that specializes in high end product & beverage photography with an emphasis on the post production process. 

Brian Rodgers Jr. is the man behind the imagery at Digital Art That Rocks LLC. He believes that the aesthetic in great product photography doesn't happen by accident. Rather, it is achieved through a combination of creativity, knowledge & craftsmanship.

If you're looking to take your product photography to the next level, contact Brian at Digital Art That Rocks for and estimate. No product is too big or too small. 

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC | Contact Brian
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Visual Optimization: The Influence of Imagery | Brian Rodgers Jr. | Digital Art That Rocks

Visual Optimization: The Influence of Imagery

Images are in fact the rising stars of the internet. In recent years, due to the advancement of technology and affordable consumer cameras, we have become a very visual culture. Though there is a lot of noise out in the world, our culture as a whole is becoming increasingly more aware of image quality and image content.

Visual Content Eliminates Language Barriers

Photography has become a universal language with over 2.5 billion camera phones in use today. In 2015 alone, over one trillion images were created worldwide! People share the story of their lives through imagery. And this effect is no different on businesses. Think about it, no matter what language you speak, people on opposite ends of the world can see an image of a product or service on your website and make an emotional connection that speaks to them in some way.  

Look at some of this data gathered by MDG Advertising:

  1. 94% more total views on average are attracted by content containing compelling images than content without images.

  2. 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description and customer ratings.

  3. 60% of consumers are more likely to consider or contact a business whose images appear in local search results

  4. 37% increase in engagement is experienced when facebook posts include photographs. this is consistent with research by Dan Zarrella of Hubspot

  5. 14% Increase in page views are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)

Bad Imagery = Bad Website

It’s 2016. If you have bad images on your website, then you have a bad website. If you don’t have engaging visual assets on your website, then your website is probably not doing it’s job. Engaging imagery builds brand awareness, helps establish trust, and generates leads. Simply having a website, does not mean it’s working for your brand and furthering your business. Whether you’re a small, medium or large business, commercial photography and compelling visual content should be an important part of your marketing and advertising strategy.  

Don’t focus on creating more content...focus on creating better content.

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC | Contact Brian
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Commercial Beer & Beverage Photography South Bend | Brian Rodgers Jr. | Digital Art That Rocks

“Don’t shoot what it looks like, shoot what it feels like” - David Allen Harvey

Any time I create photography, whether commercially or self assignments, I want the viewer to feel something. For me, that is the ultimate goal. I try to light my subjects in a way that creates a some sort of mood to invoke a feeling. In this example, I've created a shot of a beer bottle with strategically placed light. This image is simple and clean, yet it has atmosphere. It feels as if you're sitting outside on a rooftop on a summer night gazing at the city below. After a long hard day at work, just take in the fresh scent of rain, with an ice cold brew in hand. Enjoy the time-lapse!

Desaturated High Contrast Effect for Commercial Portraits in Photoshop | Brian Rodgers Jr. South Bend Commercial Photography

hidden Photoshop gem: you can use adjustment layers and simply change the blend mode without having to use the adjustment layer for it’s intended purpose.

In this tutorial I will show you how to get that really cool desaturated high contrast portrait look you see in so many commercial portraits. Now keep in mind, this is only one way to achieve this effect. We start by duplicating the layer twice; press Command + J and Command + J again. Select you first copy (should be your middle layer) and press Shift + Command + U to completely desaturate the layer. Change the opacity of that desaturated layer to 40%. Then turn on your top layer (copy 2) and change the blend mode to soft light (Shift + Option + F). Lastly change the blend mode to about 50% opacity. Keep in mind that each image will be a little different. Now, that’s one way to do it, on to tip #2! 

Tip#2, Now we are going to achieve that same effect using adjustment layers and blend modes. This time, start from your base layer and add a black and white adjustment layer above that. Set the opacity of the black and white adjustment layer to about 40%. Now create a curves adjustment layer above that. Change the blend mode of the curves adjustment layer to Softlight (Shift + Option + F). Now set the opacity of the Softlight adjustment layer to around 50%. Boom, same results achieved. 

So what’s the difference between these two methods? Well, by using adjustment layers instead of duplicating your base layer, you are creating a smaller Photoshop file, thus saving hard drive space. If you have a Photoshop file with a few layers, the first method is just fine. However, when you retouching commercially, chances are, your files will be growing Popeye arms in no time. So working smarter in Photoshop can not only save you time (because your files will run and save faster) you will also save money (takes less hard drive space; consuming less storage and working faster puts more money in your pocket). 


Lastly, this is a hidden Photoshop gem: you can use adjustment layers and simply change the blend mode without having to use the adjustment layer for it’s intended purpose. For example, in this tutorial, I didn’t use the Curves Adjustment Panel to modify the curve in any way shape or form. I simply added the adjustment layer, and used it for a blend mode, which is the same as duplicating a layer and changing the blend mode…the only difference is, adjustment layers are much smaller and rarely add to the size of your Photoshop file. Furthermore, you can use almost any adjustment layer in this manner. You can do the same thing with Bightness/Contrast, Levels, Curves, Exposure, Brightness, Hue/Saturation, Color Balance, Channel Mixer, Color Lookup, & Selective Color, I just tend to stick with curves (personal preference). You may notice that I didn’t mention all of the adjustment layers. Here’s why: When you add a Black and White Adjustment Layer, an effect is automatically applied, you can still change the blend mode, but you cannot use the adjustment layer simply for the blend mode. Same goes for the Photo Filter adjustment layer, as soon as you apply that adjustment layer, it applies an effect automatically, thus changing the image before a blend mode is applied. 

There you have it, two 2 tips in one this week! 

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