michigan commercial photography

Brian Rodgers Jr of Digital Art That Rocks Teams Up With Fstoppers

In Charleston South Carolina on the beautiful Atlantic Coast doing some product photography tutorials with www.fstoppers.com Left to Right: Patrick Hall (Fstoppers), Elia Locardi (World Travel Photographer), Brian Rodgers Jr. (Digital Art That Rocks), Lee Morris (Fstoppers), David Strauss (Fstoppers)

In Charleston South Carolina on the beautiful Atlantic Coast doing some product photography tutorials with www.fstoppers.com Left to Right: Patrick Hall (Fstoppers), Elia Locardi (World Travel Photographer), Brian Rodgers Jr. (Digital Art That Rocks), Lee Morris (Fstoppers), David Strauss (Fstoppers)

Fstoppers recently invited Mishawaka/South Bend, Indiana Commercial Advertising Photographer & Digital Artist Brian Rodgers Jr. of Digital Art That Rocks to Fstoppers headquarters in beautiful Charleston, South Carolina. Fstoppers produced and filmed some upcoming video tutorials with Brian sharing some of his knowledge & expertise on product photography and photoshop techniques. 

These videos will be published and featured on the official fstoppers.com website as well as their youtube channel. Videos will be released soon, so keep an eye out. And if you're not already, be sure to check out some of Brian's articles on fstoppers.com and give him a follow by clicking on his Fstoppers Profile

Brian Rodgers Jr. on set at Fstoppers headquarters doing a studio lighting demonstration for product photography

Brian Rodgers Jr. on set at Fstoppers headquarters doing a studio lighting demonstration for product photography

Behind the Scenese with Brian Rodgers Jr. on set at Fstoppers headquarters recording a video tutorial on Photoshop Retouching & Compositing

Behind the Scenese with Brian Rodgers Jr. on set at Fstoppers headquarters recording a video tutorial on Photoshop Retouching & Compositing

Digital Art That Rocks Photoshop Compositing Tutorial Update | Brian Rodgers Jr. | Midwest Composite Imagery

UPDATES FROM THE STUDIO

Hi everyone! This is just a quick update to let you all know that I'm working on some killer content for the upcoming Digital Art That Rocks Photoshop Compositing tutorial! Yesterday we just wrapped the studio portion of the tutorial where I talk about lighting theory. Stay tuned to the blog and Instagram for more exclusive behind the scenes updates!

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Twitter | Instagram | Youtube

 

Visual Optimization: The Influence of Imagery | Brian Rodgers Jr. | Digital Art That Rocks

Visual Optimization: The Influence of Imagery

Images are in fact the rising stars of the internet. In recent years, due to the advancement of technology and affordable consumer cameras, we have become a very visual culture. Though there is a lot of noise out in the world, our culture as a whole is becoming increasingly more aware of image quality and image content.

Visual Content Eliminates Language Barriers

Photography has become a universal language with over 2.5 billion camera phones in use today. In 2015 alone, over one trillion images were created worldwide! People share the story of their lives through imagery. And this effect is no different on businesses. Think about it, no matter what language you speak, people on opposite ends of the world can see an image of a product or service on your website and make an emotional connection that speaks to them in some way.  

Look at some of this data gathered by MDG Advertising:

  1. 94% more total views on average are attracted by content containing compelling images than content without images.

  2. 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description and customer ratings.

  3. 60% of consumers are more likely to consider or contact a business whose images appear in local search results

  4. 37% increase in engagement is experienced when facebook posts include photographs. this is consistent with research by Dan Zarrella of Hubspot

  5. 14% Increase in page views are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)

Bad Imagery = Bad Website

It’s 2016. If you have bad images on your website, then you have a bad website. If you don’t have engaging visual assets on your website, then your website is probably not doing it’s job. Engaging imagery builds brand awareness, helps establish trust, and generates leads. Simply having a website, does not mean it’s working for your brand and furthering your business. Whether you’re a small, medium or large business, commercial photography and compelling visual content should be an important part of your marketing and advertising strategy.  

Don’t focus on creating more content...focus on creating better content.


Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Twitter | Instagram | Youtube

Midwest Commercial Advertising, Product & beverage Photography | Digital Art That Rocks LLC | Brian Rodgers Jr.

Happy New Year from Digital Art That Rocks LLC!  Wishing you and yours a happy, healthy, and safe 2016!

You path to better imagery starts here! If you're looking to integrate award winning commercial advertising photography into your marketing and advertising budget for 2016, you've come to the right place.

Digital Art That Rocks LLC is a commercial photography studio based out of Mishawaka Indiana. Great advertising starts with great imagery. Digital Art That Rocks produces high end commercial advertising photography, creative retouching, composite imagery and video services that help businesses connect with their customers. Because at Digital Art That Rocks, it's all in the details.

Specializing in Product Photography, Beverage Photography, Architectural Photography

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Twitter | Instagram | Youtube

 

How To Create Realistic Steam in Photoshop | Brian Rodgers Jr. | Digital Art That Rocks™

Brian Rodgers Jr. of Digital Art That Rocks™ shows you how to create realistic looking steam from scratch, right inside of Photoshop CC! His unique approach will have you creating realistic steam in no time!

As a retoucher, one of the things that I love about Photoshop is the ability to create things from scratch. Recently I was shooting a commercial product assignment and I had a cup of coffee in the background as a prop. It really added to the image, but it was by no means the focal point of the image. By the time I had everything right where I wanted it on set, the coffee was cold and no longer had real steam. Instead of brewing more coffee, as I had drank enough already that day, I decided it would be best to create it in Photoshop. I tried a few a few things first before ultimately coming up with a really cool and repeatable technique. I tried creating some custom brushes, and I got some pretty good results, but it was taking way too long to do it with the brush tool. So after about 10 minutes of experimenting, I developed a really cool technique that allows you to create realistic looking steam in just minutes! It utilizes one of Photoshop CC's new features. Check out the video to see how it works!