michigan product photography

Digital Art That Rocks Photoshop Compositing Tutorial Update | Brian Rodgers Jr. | Midwest Composite Imagery

UPDATES FROM THE STUDIO

Hi everyone! This is just a quick update to let you all know that I'm working on some killer content for the upcoming Digital Art That Rocks Photoshop Compositing tutorial! Yesterday we just wrapped the studio portion of the tutorial where I talk about lighting theory. Stay tuned to the blog and Instagram for more exclusive behind the scenes updates!

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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Visual Optimization: The Influence of Imagery | Brian Rodgers Jr. | Digital Art That Rocks

Visual Optimization: The Influence of Imagery

Images are in fact the rising stars of the internet. In recent years, due to the advancement of technology and affordable consumer cameras, we have become a very visual culture. Though there is a lot of noise out in the world, our culture as a whole is becoming increasingly more aware of image quality and image content.

Visual Content Eliminates Language Barriers

Photography has become a universal language with over 2.5 billion camera phones in use today. In 2015 alone, over one trillion images were created worldwide! People share the story of their lives through imagery. And this effect is no different on businesses. Think about it, no matter what language you speak, people on opposite ends of the world can see an image of a product or service on your website and make an emotional connection that speaks to them in some way.  

Look at some of this data gathered by MDG Advertising:

  1. 94% more total views on average are attracted by content containing compelling images than content without images.

  2. 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description and customer ratings.

  3. 60% of consumers are more likely to consider or contact a business whose images appear in local search results

  4. 37% increase in engagement is experienced when facebook posts include photographs. this is consistent with research by Dan Zarrella of Hubspot

  5. 14% Increase in page views are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)

Bad Imagery = Bad Website

It’s 2016. If you have bad images on your website, then you have a bad website. If you don’t have engaging visual assets on your website, then your website is probably not doing it’s job. Engaging imagery builds brand awareness, helps establish trust, and generates leads. Simply having a website, does not mean it’s working for your brand and furthering your business. Whether you’re a small, medium or large business, commercial photography and compelling visual content should be an important part of your marketing and advertising strategy.  

Don’t focus on creating more content...focus on creating better content.


Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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Professional Photography Doesn't Matter...Until It Does | Midwest Commercial Photography | Digital Art That Rocks LLC

Professional Photography Doesn't Matter...Until It Does...

Remember the less than impactful product shots on your booth at the tradeshow product launch? That photography didn't matter....until it did. Let's face it, people looked at your booth and turned their attention elsewhere. Why? Sure, it's possible that just maybe they took a left turn to connect with an old colleague. Or perhaps it's because your visuals were terrible and didn't engage your audience.

Food For Thought

Regardless of whether your food was prepared by a chef or a cook (and yes there is a difference), when you order food from a restaurant, you "eat with your eyes" first. Your brain first makes a visual assessment and determines if it’s something you're interested in eating before you take the first bite. The same principle applies to your products and services, whether you're advertising in a magazine, billboard, or online. The fact is, imagery is the first visual to capture someone's attention in an advertisement. Great brands already know this and which is why they make commercial photography a priority in their marketing & advertising plan.

Spend Money to Make Money

Somewhere along the line, if you are in business, you have to spend money to make money. For some reason, small businesses seem to put commercial photography at the end of their To-Do list when it comes to their marketing and advertising efforts. Often times, they simply purchase cheap stock images to “save money.” But here's the thing, advertising for the sake of advertising is not necessarily good advertising. Think about it...How many bad tv and web commercials do you see everyday? How many terrible images do you see in billboards, and magazines? What does that say about your brand? How many times have you noticed competing companies using the same stock imagery? Sadly, it happens all too often. If you're going to place a media buy without first investing in your concepts and visuals, you're throwing your money away.

Content Is Still King

You've heard the phrase "Content Is King." This statement still holds true today. You may think that a great product will sell itself. However, in most real world scenarios, your marketing has to be as great if not better than your product or service. You need great concepts, great strategy and great visuals in order to engage your audience, & build the kind of brand awareness that will eventually lead to a consumer purchase. We are all bombarded with visual pollution every single day. Don't you think that in the occasion we see something great, we are going to stop and look at it? When you're in a doctors office flipping through a magazine, what makes you stop and look at it the ad or the article? I think you know where I'm going with this....That's right the imagery.

You may have a "functioning" website. But is your content functioning? Are you making people excited at the thought of buying your product or services? Are you making an emotional connection with your audience? If not, than your content is not functioning, therefore your website is simply existing. Again, content is king. A single page website with a compelling video or image could do more for your brand than a static, lifeless multipage website. 

So what’s your plan? How are you going to make your visuals stand out? 

The Answer Is Digital Art That Rocks!

If you create and sell products and services you need engaging commercial imagery! Through an artful process of retouching and sometimes compositing, Digital Art That Rocks LLC creates engaging commercial photography for use in advertising. Digital Art That Rocks has the experience, creative vision and technical proficiency to help you launch your next advertising campaign. Let's make something visual!

If you're interested in taking your commercial advertising photography to the next level, contact Digital Art That Rocks today! Located in Mishawaka, Indiana, Serving the Midwest

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Twitter | Instagram | Youtube

How To Create Realistic Steam in Photoshop | Brian Rodgers Jr. | Digital Art That Rocks™

Brian Rodgers Jr. of Digital Art That Rocks™ shows you how to create realistic looking steam from scratch, right inside of Photoshop CC! His unique approach will have you creating realistic steam in no time!

As a retoucher, one of the things that I love about Photoshop is the ability to create things from scratch. Recently I was shooting a commercial product assignment and I had a cup of coffee in the background as a prop. It really added to the image, but it was by no means the focal point of the image. By the time I had everything right where I wanted it on set, the coffee was cold and no longer had real steam. Instead of brewing more coffee, as I had drank enough already that day, I decided it would be best to create it in Photoshop. I tried a few a few things first before ultimately coming up with a really cool and repeatable technique. I tried creating some custom brushes, and I got some pretty good results, but it was taking way too long to do it with the brush tool. So after about 10 minutes of experimenting, I developed a really cool technique that allows you to create realistic looking steam in just minutes! It utilizes one of Photoshop CC's new features. Check out the video to see how it works! 

Brian Rodgers Jr. | Digital Art that Rocks LLC | South Bend Indiana Commercial Advertising Photography

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
— Steve Jobs

I don't typically get all philosophical on my blog, but I just wanted to simply say, find something in life that you love doing, and just go for it! Put your heart and soul into it. Could you imagine, if everyone in the world could do what they love for a living, the world would be a much better place.

If you're in a job right now, dreaming of bigger things, go out and make your dreams a reality! Start today! You can't wait for things to happen, you have to make things happen. It's going to take some time, maybe even years. It's going to be a lot of hard work to get there. Through struggle comes strength.

This is just me having fun testing some lighting before photographing some executive portraits on location. Did you know that smiles are contagious? I kid you not, when you smile, other people smile, imagine that...the camera looks both ways