naperville architecture photography

Hiring An Architectural Photographer? Here's What To Look For

Hiring An Architectural Photographer? Here's What To Look For

ARCHITECTURAL PHOTOGRAPHER’S HAVE SPECIALIZED SKILLS

It’s important to realize that architectural photography is a specialty within the vast profession of commercial photography. With the profession of architectural photography comes a variety of specialized tools, skills and knowledge of the craft. This includes but not limited to; knowledge of industry standard business practices within the architectural community and specialized post production skills to overcome visual obstacles such as exposure blending and advanced compositing and retouching. To put it another way, an architectural photographer will have a completely different set of skills and knowledge than a wedding or wildlife photographer would have.

Indiana Architectural Photography | Digital Art That Rocks LLC

Take a behind the scenes look at a recent industrial architecture assignment that I shot! This image is slated to be the cover story image in Link Magazine May 2017.

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Where Architecture Meets Digital Art That Rocks!

 

As a commercial photographer and digital artist, I consider myself to be a painter of light. Knowing how sculpt light is essential for creating form, shape, texture and mood. This is a behind the scenes look at an industrial architectural interior that I photographed on assignment. As you can see from the video above, in order to light a space this large, attention to detail is crucial. Running machines and slick floors also presented it's own set of obstacles on set.  

Architectural photography is not simply about shooting with a wide angle lens and documenting a space. It's about creating a mood through nuance and detail, allowing the viewer to make an emotional connection to that space without physically being there.

Put yourself in the eyes of the consumer. Let's say you're taking your husband or wife on vacation and you're looking for a place to eat. You search the web and find images of various restaurants nearby. Based on your visual assessment, there's a 100% chance that you have a preconceived notion about the quality of that establishment based on the architectural photography of that space. 

If you're a business owner, this is something to think about. How do you want your clients, customers or guests to perceive your establishment when they search the web and find photos of your business online? Inviting? Warm? Clean? Professional?

Better architectural photography starts with creative vision and technical proficiency. This is where architecture meets Digital Art That Rocks. 

 

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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I also wanted want to give a shout out to my friends at Cosgrove Partners & Accurate Manufactured Products Group Inc for making this photo shoot possible!