south bend beer photography

Midwest Commercial Product & Beverage Photography | Brian Rodgers Jr. | Digital Art That Rocks LLC

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Better Advertising Starts With Better Imagery

Digital Art That Rocks LLC is a commercial photography studio based in Mishawaka, IN that specializes in high end product & beverage photography with an emphasis on the post production process. 

Brian Rodgers Jr. is the man behind the imagery at Digital Art That Rocks LLC. He believes that the aesthetic in great product photography doesn't happen by accident. Rather, it is achieved through a combination of creativity, knowledge & craftsmanship.

If you're looking to take your product photography to the next level, contact Brian at Digital Art That Rocks for and estimate. No product is too big or too small. 

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Twitter | Instagram | Youtube

 

 

Digital Art That Rocks Photoshop Compositing Tutorial Update | Brian Rodgers Jr. | Midwest Composite Imagery

UPDATES FROM THE STUDIO

Hi everyone! This is just a quick update to let you all know that I'm working on some killer content for the upcoming Digital Art That Rocks Photoshop Compositing tutorial! Yesterday we just wrapped the studio portion of the tutorial where I talk about lighting theory. Stay tuned to the blog and Instagram for more exclusive behind the scenes updates!

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Twitter | Instagram | Youtube

 

Visual Optimization: The Influence of Imagery | Brian Rodgers Jr. | Digital Art That Rocks

Visual Optimization: The Influence of Imagery

Images are in fact the rising stars of the internet. In recent years, due to the advancement of technology and affordable consumer cameras, we have become a very visual culture. Though there is a lot of noise out in the world, our culture as a whole is becoming increasingly more aware of image quality and image content.

Visual Content Eliminates Language Barriers

Photography has become a universal language with over 2.5 billion camera phones in use today. In 2015 alone, over one trillion images were created worldwide! People share the story of their lives through imagery. And this effect is no different on businesses. Think about it, no matter what language you speak, people on opposite ends of the world can see an image of a product or service on your website and make an emotional connection that speaks to them in some way.  

Look at some of this data gathered by MDG Advertising:

  1. 94% more total views on average are attracted by content containing compelling images than content without images.

  2. 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description and customer ratings.

  3. 60% of consumers are more likely to consider or contact a business whose images appear in local search results

  4. 37% increase in engagement is experienced when facebook posts include photographs. this is consistent with research by Dan Zarrella of Hubspot

  5. 14% Increase in page views are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)

Bad Imagery = Bad Website

It’s 2016. If you have bad images on your website, then you have a bad website. If you don’t have engaging visual assets on your website, then your website is probably not doing it’s job. Engaging imagery builds brand awareness, helps establish trust, and generates leads. Simply having a website, does not mean it’s working for your brand and furthering your business. Whether you’re a small, medium or large business, commercial photography and compelling visual content should be an important part of your marketing and advertising strategy.  

Don’t focus on creating more content...focus on creating better content.


Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
Twitter | Instagram | Youtube

10 More Photographers You Should Be Following On Fstoppers | Brian Rodgers Jr. | Digital Art That Rocks | Commercial Photography South Bend Indiana

Lee Morris Co-Founder of Fstoppers created a list of "incredible photographers who shoot much more than your average portrait" and featured their work in this particular article. Brian Rodgers Jr. Commercial Photographer/Digital Artist at Digital Art That Rocks LLC made that list! 

Brian was also selected as Fstoppers Photo Of The Day on August 6th for his beverage/splash photography!

Brian’s product work has really made an impression on me. In some of his most memorable shots he has combined fire and smoke with his products to produce some unforgettable finished images. -Lee Morris of Fstoppers
— https://fstoppers.com/architecture/10-more-photographers-you-should-be-following-fstoppers-80995

Read the entire article & check out some work of some other truly amazing image makers: https://fstoppers.com/architecture/10-more-photographers-you-should-be-following-fstoppers-80995


Commercial Beer Photography South Bend | Brian Rodgers Jr. | Digital Art that Rocks

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What do you get when you combine, a sexy bottle, amazing light, some fire, and Avenged Sevenfold piercing through your speakers? You get commercial photography that rocks!

I'm just going to say it, I love a good challenge. And this bottle was no exception. I love shooting liquids and bottles because each shoot is different. Every bottle and liquid has it's own unique characteristics. There's something about the way light and liquid play together that really ignites a fire inside me. This shoot was a little different because I introduced a new level of complexity into the shot; That's what my studio Digital Art that Rocks LLC is all about, taking images to the next level.  

Adding fire into the mix was both exciting and a little dangerous. I think the end result speaks for itself. And as with every project I take on, I let the music guide me. For this shoot as mentioned earlier, Avenged Sevenfold was my inspiration. The pyrotechnics of their live show and intensity & precision of their music influenced me in the creation this stunning image. 

Brian Rodgers Jr | Commercial Photographer/Digital Artist | Digital Art That Rocks LLC