visual optimization



Unique Visuals have value

Here’s the deal, having license to use unique visual assets to market and advertise your brand has a lot of value! Yes, it’s true that hiring a commercial photographer to produce unique imagery will have a higher cost than simply licensing a stock image. But consider this, why would you spend thousands of dollars on ad placement without having unique brand visuals and messaging in the first place? What kind of message are you sending to potential customers?

Advertising for the sake of advertising is not necessarily good advertising. No matter what city you live in, I’m sure you’ve seen that terrible local car dealership commercial on tv….do you find yourself racing out to their lot to buy a new car. Probably not. In fact, you may even have a negative connotation associated with that brand due to the terrible jingle and lack of visual aesthetic. Maybe if they had put their dollars into creating better content, they’d have a better more impactful advertisement?

It’s about Getting The Imagery You Need

In a previous article “Stop Using Stock Photography To Market Your Brand. Here’s Why…” I listed 3 major reasons to stop using stock photography to advertise your brand. In addition to the concepts that I outlined in that article, think about the countless amount of hours you’ve probably spent online trying to find the perfect stock image, only to find out that it doesn’t exist. So your next inclination might be to settle on something that’s “good enough.” When you hire a commercial photographer, you don’t have to settle, because you have the freedom to create the images that you really need.

In today’s world, “first impressions” are often digital. Think about how many people visit your website before they make a purchase. Most people who look at your website will immediately start making assumption about the quality of your products and services based on your visuals alone. If your visuals are subpar or generic, there’s a good chance that potential customer will make a purchase elsewhere.  

Visual Optimization: The Influence of Imagery | Brian Rodgers Jr. | Digital Art That Rocks

Visual Optimization: The Influence of Imagery

Images are in fact the rising stars of the internet. In recent years, due to the advancement of technology and affordable consumer cameras, we have become a very visual culture. Though there is a lot of noise out in the world, our culture as a whole is becoming increasingly more aware of image quality and image content.

Visual Content Eliminates Language Barriers

Photography has become a universal language with over 2.5 billion camera phones in use today. In 2015 alone, over one trillion images were created worldwide! People share the story of their lives through imagery. And this effect is no different on businesses. Think about it, no matter what language you speak, people on opposite ends of the world can see an image of a product or service on your website and make an emotional connection that speaks to them in some way.  

Look at some of this data gathered by MDG Advertising:

  1. 94% more total views on average are attracted by content containing compelling images than content without images.

  2. 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description and customer ratings.

  3. 60% of consumers are more likely to consider or contact a business whose images appear in local search results

  4. 37% increase in engagement is experienced when facebook posts include photographs. this is consistent with research by Dan Zarrella of Hubspot

  5. 14% Increase in page views are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)

Bad Imagery = Bad Website

It’s 2016. If you have bad images on your website, then you have a bad website. If you don’t have engaging visual assets on your website, then your website is probably not doing it’s job. Engaging imagery builds brand awareness, helps establish trust, and generates leads. Simply having a website, does not mean it’s working for your brand and furthering your business. Whether you’re a small, medium or large business, commercial photography and compelling visual content should be an important part of your marketing and advertising strategy.  

Don’t focus on creating more content...focus on creating better content.

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC | Contact Brian
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