Earlier today, during the Keynote speech at the Photoshop World conference in Las Vegas, Adobe showcased some innovative new tools for creatives; highlighting the Creative Cloud as supreme ruler and the future of Adobe Systems. Adobe showcased some new features in Photoshop CC, and also emphasized the importance of the Creative Cloud and keyed in on the future photographers workflow in an increasingly connected world. Tom Fogarty, Senior Product Manager of Lightroom, demonstrated the vision of future Adobe photography products, stating the the photographers workflow today is becoming fragmented as it once was in the past. Adobe is hoping to change that by bringing advanced digital imaging technology to mobile devices. These products and services will be available in the distant future. 

"Since introducing Photoshop CC, we’ve listened to feedback from a spectrum of our customers, from advanced professionals to casual enthusiasts. One common request was a solution specifically tailored for photographers. We listened, and at Photoshop World we’re announcing a special offer for our loyal Photoshop customers. Beginning today, customers who own Photoshop CS3 or higher are eligible for a special Creative Cloud membership offer that includes all of the following for just $9.99/month:

• Photoshop CC
• Lightroom 5
• 20 GB of online storage
• Behance ProSite ($99 alone)

• Access to Creative Cloud Learn’s training resources

To be clear, $9.99 is not an introductory price. It is the price for those of you who sign up by December 31, 2013. This offer will be available at the same time we introduce the new version of Lightroom 5.2 in a couple weeks.  Visit the FAQ to learn more and follow Photoshop on Facebook, Twitter to find out when the offer goes live.

To reiterate: the intention is not to get you in at $9.99/mo., then crank up the price after a year. $9.99 is the expected ongoing price.

I know that this change won’t address every concern, but I’m happy that the offer makes it much easier for photographers who want just two Adobe apps to get the benefits of Photoshop CC & the Creative Cloud. As time goes by the cloud component will grow more & more valuable, and I’m excited that more people will be able to get new capabilities the moment they’re available." -http://blogs.adobe.com/jnack/2013/09/photographers-a-great-new-deal-on-photoshop-cc-lightroom.html

If you missed the keynote speech earlier today, you can watch it at www.photoshopworld.com/live . It should be posted within the next 24hrs.