Beyond Asphalt - Photographing A Road Construction Crew | A Digital Art That Rocks Photo Series

I Am The Highway

One thing that was particularly interesting about this location shoot, is that I had no physical address to plug in to my GPS. Just multiple locations on various stretches of highway in tandem with my own set of eyes. Luckily, it's pretty easy to spot a road crew as traffic begins to slow down a bit.

This wasn't my first rodeo pulling workers away from their day job in order to create their portrait. It was however my first time photographing people alongside a major stretch of a highway, which brought another level of intensity to this project. Anytime your photographing people and pulling them away from their job, means you need to respect their time and work fast. To stay safe in an environment like this, you also have to use your peripheral vision to keep an eye out for hot asphalt, large machinery & on coming traffic, all the while making sure your equipment is non obtrusive and portable enough to move at a moments notice.     

 

Beyond Asphalt

As most assignments go, you don't always know what's in store for any given photo shoot. I recently had a location assignment to photograph an asphalt company and follow their road construction crew around for a day.

It couldn't have been better day for an outdoor shoot. The morning started off with a warm glowing haze on the horizon alongside a clean, cool, Indiana breeze. Creating some illustrious contours, the the sun made it's presence known in the early hours of summer as it spilled over the backlit mountainscape of bronze asphalt. In northern Indiana, this is about as close as you're going to get to actual mountains. 

Light is the language of photography. And as a commercial photographer, I'm constantly observing & studying the properties of light. Whether I'm using the sun as my main light source or as a backlight, when shooting outdoors, I'm particularly cognizant of the sun's position at all times, using it to shape and creatively light my subjects. Whether it's a portrait or an object, knowing how to work with and shape light is absolutely crucial. 

I created a lot of imagery that day. But I'd say the hardest portrait to create was Peter (seen holding the stop/slow sign). I saw him from afar and just thought to myself, I have to make this guys portrait. He look like he had character and personality. Luckily, he was an awesome guy to work with and very receptive to having his portrait made. Despite the small amount of time we had to work together, we managed to have a good conversation and mutual respective for one another. 

We literally had less than 3 minutes or less between each set of moving traffic. You have to remember, we're in the middle of the highway. He has traffic stopped in one direction, so traffic from the opposite direction can get through. So I had to work extremely fast; moving my equipment into the middle of the road, creating dynamic portraits and then moving the hell out of the way. I did this at least 3 times before I had the shots in my minds eye.  

When doing a photo shoot like this, you have to remember, that these guys are not used to being photographed, especially while doing their job. Despite their serious expressions, these guys were fantastic to work with. I believe we established a mutual respect for one another, and I sure respect the hell out them for working in the elements the way they do. This line of work can be extremely dangerous due to extreme temperatures, and operating large machinery.  

 

As a commercial photographer, you have to be ready for almost anything. Though I specialize in product & architectural photography, I also believe that learning the disciplines of other types of photography can really help you on any given shoot. This outdoor industrial shoot is a perfect example of cultivating skillsets from various genres of photography and bringing them together on set to create a strong collection of imagery that simultaneously shows creative vision & technical proficiency. 

Knowing how illuminate someones face to create that classic painterly rembrandt triangle was not by accident. Being cognizant of the sun's position and using it backlight my subject and create a beautiful rim light that works harmoniously with my off camera flash, was not an accident. Shooting in the middle of the day, and still being able to create that amazing shallow depth of field to separate my subject from the background, was not by accident.

Hiring a professional commercial photographer can make all the difference on your next project. If you're serious about creating great imagery Contact Brian for a custom estimate based on your needs.

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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South Bend Commercial Video Production For TV & Web | Digital Art That Rocks LLC

TruPay - "People Helping People" 30 Second Spot. Produced by Digital Art That Rocks LLC.

Every person, company & brand has a story. There is no better way to tell that story than with strong visual assets like commercial photography & video production. Fortunately, companies like Digital Art That Rocks exist to help inspire, motivate and move brands forward. It's not just about thinking forward, it's about forward thinking. From television advertising & web commercials, to branded short films & company profile videos, Digital Art that Rocks has you covered. Creative Vision & Technical Proficiency.

If you're looking to create stunning brand videos that help your customers connect with you on a whole new level, Contact Brian for a custom estimate based on your needs.

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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360 Product Photography | Digital Art That Rocks LLC | South Bend Indiana | Midwest Commercial Product Photography

360 Product Photography | Digital Art That Rocks LLC | South Bend Indiana | Midwest Commercial Product Photography

"adding 360 product rotation to your e-commerce storefront can increase engagement & conversion rates by up to 30%"

Digital Art That Rocks LLC is now offering 360 product photography! Statistics show that engagement and conversion rates can increase up to 30% just by incorporating 360 product rotation into your e-commerce storefront. Product 360s provide a digitally immersive experience and allows your customers to give your products a spin before they decide to make a purchase.

Digital Art That Rocks LLC is located just outside of South Bend, Indiana in the heart of the midwest. If you're not in the local area, no worries. In fact, most client's of Digital Art That Rocks, ship product to Digital Art That Rocks LLC from all parts of the country. If you're looking to up your e-commerce game, have less returns, and experience higher conversion rates, Contact Brian for a custom estimate based on your needs.

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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Brian Rodgers Jr of Digital Art That Rocks Teams Up With Fstoppers

In Charleston South Carolina on the beautiful Atlantic Coast doing some product photography tutorials with www.fstoppers.com Left to Right: Patrick Hall (Fstoppers), Elia Locardi (World Travel Photographer), Brian Rodgers Jr. (Digital Art That Rocks), Lee Morris (Fstoppers), David Strauss (Fstoppers)

In Charleston South Carolina on the beautiful Atlantic Coast doing some product photography tutorials with www.fstoppers.com Left to Right: Patrick Hall (Fstoppers), Elia Locardi (World Travel Photographer), Brian Rodgers Jr. (Digital Art That Rocks), Lee Morris (Fstoppers), David Strauss (Fstoppers)

Fstoppers recently invited Mishawaka/South Bend, Indiana Commercial Advertising Photographer & Digital Artist Brian Rodgers Jr. of Digital Art That Rocks to Fstoppers headquarters in beautiful Charleston, South Carolina. Fstoppers produced and filmed some upcoming video tutorials with Brian sharing some of his knowledge & expertise on product photography and photoshop techniques. 

These videos will be published and featured on the official fstoppers.com website as well as their youtube channel. Videos will be released soon, so keep an eye out. And if you're not already, be sure to check out some of Brian's articles on fstoppers.com and give him a follow by clicking on his Fstoppers Profile

Brian Rodgers Jr. on set at Fstoppers headquarters doing a studio lighting demonstration for product photography

Brian Rodgers Jr. on set at Fstoppers headquarters doing a studio lighting demonstration for product photography

Behind the Scenese with Brian Rodgers Jr. on set at Fstoppers headquarters recording a video tutorial on Photoshop Retouching & Compositing

Behind the Scenese with Brian Rodgers Jr. on set at Fstoppers headquarters recording a video tutorial on Photoshop Retouching & Compositing

Indiana Architectural Photography | Digital Art That Rocks LLC

Take a behind the scenes look at a recent industrial architecture assignment that I shot! This image is slated to be the cover story image in Link Magazine May 2017.

Where Architecture Meets Digital Art That Rocks!

 

As a commercial photographer and digital artist, I consider myself to be a painter of light. Knowing how sculpt light is essential for creating form, shape, texture and mood. This is a behind the scenes look at an industrial architectural interior that I photographed on assignment. As you can see from the video above, in order to light a space this large, attention to detail is crucial. Running machines and slick floors also presented it's own set of obstacles on set.  

Architectural photography is not simply about shooting with a wide angle lens and documenting a space. It's about creating a mood through nuance and detail, allowing the viewer to make an emotional connection to that space without physically being there.

Put yourself in the eyes of the consumer. Let's say you're taking your husband or wife on vacation and you're looking for a place to eat. You search the web and find images of various restaurants nearby. Based on your visual assessment, there's a 100% chance that you have a preconceived notion about the quality of that establishment based on the architectural photography of that space. 

If you're a business owner, this is something to think about. How do you want your clients, customers or guests to perceive your establishment when they search the web and find photos of your business online? Inviting? Warm? Clean? Professional?

Better architectural photography starts with creative vision and technical proficiency. This is where architecture meets Digital Art That Rocks. Contact Brian at Digital Art That Rocks

Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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I also wanted want to give a shout out to my friends at Cosgrove Partners & Accurate Manufactured Products Group Inc for making this photo shoot possible!