Creative Commercial Product Photography for High Impact Ad Campaigns
Digital Art That Rocks partners with leading brands to create unique, campaign‑ready product visuals that builds brand authority and turns browsers into buyers.
Digital Art That Rocks never shares or sells your personal information.
““Brian isn’t just a phenomenal photographer. That would be too easy. Rather, he’s a trusted creative partner who genuinely wants to help you tell your best possible story. I brought him a rather complex request for obscure photo/retouching needs for dental typodonts to showcase various products, specifically braces. What he delivered back to us was nothing short of amazing. Brian brought life to the product and offered up real creative solutions that beyond exceeded expectations. I am hoping for future projects to work with Brian again as his talents are absolutely world-class. I cannot recommend Brian and Digital Art that Rocks enough. If you need a pro that brings superior creativity and ability to the table, your creative deserves Brian.””
"a trusted creative partner who genuinely wants to help you tell your best possible story."
“Brian has great vision and mad skills to turn a simple idea into a creative work of art... He is a creative leader and it would be in your companies interest to hire him.”
“Brian has great vision and mad skills to turn a simple idea in a creative work of art”
“Brian impresses you not only with the high quality of his work, but also with his work ethic. His ability to stay on point and execute when conditions are less than favorable is truly impressive and an example to those around him. To say you can count on Brian to deliver beyond expectations is an understatement. Brian’s work speaks for itself.”
"TO SAY YOU CAN COUNT ON BRIAN TO DELIVER BEYOND EXPECTATIONS IS AN UNDERSTATEMENT"
Check out my Reviews, Testimonials & Press
The challenge: standing out in a sea of sameness
We've all been there. You work on a marketing team, you know you have a great product, but your product visuals are failing to uplift your brand perception and capture the attention it deserves. I understand your dilemma!
Whether you’re selling orthodontic braces, a high‑performance ball valve for industrial plumbing, or any other niche product, the challenge is the same: standing out in a sea of sameness. One generic smile or a bland product shot just won’t cut it.
Sometimes, you just need a fresh perspective, from a creative partner. That’s where Digital Art That Rocks steps in. With 15+ years in the creative industry, I can help transform even the most technical, specialized products into eye catching, on‑brand visuals that reinforce trust, differentiate you from the competition, and help drive revenue. This is accomplished using a combination of creative vision and technical proficiency.
If a product or service is the lifeblood of your business, don’t you owe it to your brand to create the best marketing & advertising imagery possible?
Creative Vision, Technical Proficiency.™
anyone can snap a picture of a product…
Anyone can snap a picture of a product... But crafting powerful product imagery that ignites desire and demands a second glance is an art form. It requires a blend of imaginative perspective, technical mastery, creative solving abilities and meticulous attention to those little nuances that most people often miss.
When you hire a commercial product photographer, you're paying for more than just a picture of a product. You're paying for the power to:
✅ Influence how your audience sees and values your offering.
✅ Position your brand as a dominant force within your sector.
✅ Build a foundation of trust and inspire confidence in your customers.
✅ Create a resonant and unforgettable brand experience.
Your audience is building a narrative based on your brands visuals. Are you the author of your story, or just a character within it? Why not give every feature, function, and benefit the visual emphasis it deserves?
When companies want to power up their product photography, they choose Digital Art That Rocks. Ready to elevate your brand's visual presence?
Crafting visual answers for the toughest briefs.
Watch this video to see how I created a hero shot of a IPX7 waterproof bluetooth speaker sitting in the eye of a hurricane using handmade practical effects all created in my studio.
A Higher Level of Artistry
Why Choose Digital Art That Rocks For Your Product Photography Needs?
Working with an independent commercial photographer means your project receives hands on creative attention from concept through delivery without the bureaucracy, layers of approvals, inflated overhead, or congested workflow of a large production house. At Digital Art That Rocks, you're collaborating directly with the artist responsible for creating the work, ensuring consistency, alignment, and meticulous detail from pre-production, through capture, retouching and final deliverables. Your vision is heard, interpreted, and executed in real time.
Whether you’re an in‑house brand team crafting a product launch or an agency juggling multiple client briefs, you’ll benefit from the creative problem solving abilities of a world class commercial photographer and digital artist that delivers premium results that stay on budget without sacrificing creative ambition, flexibility, speed, and a more intuitive, collaborative process. You gain a dedicated visual strategist who can seamlessly slot into nearly any workflow while delivering the distinctive, market‑ready imagery that sells.
See more examples of how I help brands explore powerful visual narratives that showcase their products and services with exceptional clarity and impact through creative product photography
✅ Direct Creative Collaboration. Skip the middlemen; you communicate straight with the artist who’s actually photographing & retouching your products. This means clearer communication, fewer misunderstandings, and a smoother translation from brief to final image.
✅ Faster Turn Around, Flexibility & Production Efficiency. Direct communication streamlines approvals, adapting quickly to feedback without long internal delays common in larger firms. And the ability to adapt quickly when logistics shift.
✅ Tailored Creative Solutions, Not Templates. Every photo shoot, lighting setup, and post-production workflow is designed specifically to highlight the uniqueness of your product, brand aesthetic, and campaign goals, never cookie cutter pop and drop sets.
✅ Cost Transparency and Better ROI. You’re investing in the work itself, not agency overhead, multiple departments, or subcontracting fees, while still receiving agency-level quality.
✅ Creative Freedom & Innovation. Unconstrained by corporate processes, Digital Art That Rocks experiments with lighting, styling and unique concepts that push the envelope and make your product stand out in crowded markets.
✅ A True Creative Partner. Not just a vendor, but an extension of your team. Someone who anticipates problems, solves visual challenges, and protects brand integrity with the attention to detail only a specialist provides.
High End Post-Production & Retouching Services
In commercial advertising photography, post-production & retouching are an essential part of the image making process. When it comes to producing high level commercial imagery, retouching and compositing skills are equally as important as quality capture on set.
I truly believe that both photographing and retouching my own work has allowed Digital Art That Rocks™ to build a solid reputation for offering my clients creative, well produced, world class commercial advertising imagery. Having control of the entire production pipeline from photo shoot to final output allows me to offer clients a higher level of communication and artistry.
Check out some examples of Post-Production and High End Commercial Retouching Services from Digital Art That Rocks!
Meet the Artist
Brian Rodgers Jr. is an award‑winning commercial advertising photographer and digital artist based in South Bend, Indiana. As the founder of Digital Art That Rocks™, he specializes in product and architectural photography, delivering high‑end retouching and post‑production.
His relentless work ethic and creative vision serve a nationwide roster of clients from small business owners, national advertising agencies and global corporations. Brian’s expertise helps brands visually communicate through creative vision and technical proficiency.
Notable collaborations include high‑profile retouching for brands such as Snickers and Razer. His work has appeared on the cover of Photoshop User Magazine, in publications like Architect Magazine, Dentaltown, and Railroad Model Craftsman, and on podcasts such as Kelbyone’s “The Grid,” The Beginner Photography Podcast, and Fstoppers’ YouTube channel.
Beyond shooting and retouching, Brian is a recognized educator and thought leader. He’s a guest blogger for Scott Kelby’s Photoshop Insider, a regular contributor to Fstoppers.com, and the creator of the definitive tutorial on product photography “The Hero Shot – How to Light & Composite Product Photography.” His tutorials and educational content reaches over a million YouTube viewers, and he’s been featured alongside renowned photographers like Peter Hurley, Clay Cook and Mike Kelley in Fstoppers’ “Well‑Rounded Photographer” series.
With more than 15 years of experience turning overlooked products into award‑winning ad campaigns, Brian is passionate about elevating brand visuals.
Hero Shots
Premium Product Photography Assets With Special Effects & High End Retouching
A hero shot is more than a photograph; it’s a statement. It defines how the world first meets a product and shapes the perception of quality, craftsmanship, and identity. A great hero shot conveys a brand’s personality, materials, value, and emotional positioning in a single frame. Whether used for packaging, launch campaigns, web banners, or large format print advertising, hero images demand thoughtful creative, flawless lighting, styling, and high-end retouching. For brands competing in saturated markets, the hero shot becomes the visual signature; something unmistakable, memorable, and unique.
Benefits
✅ A premium hero image instantly captures audience attention, creates an elevated visual signature for the brand and perceived product value
✅ Designed for large-format campaigns and high-impact placements, while being highly adaptable across web, print, out‑of‑home media, retail displays, packaging, and digital ads
✅ Evokes emotion, desirability, and recognition with maximum visual impact
✅ Enhances storytelling, making the product memorable in crowded markets
✅ Every texture, highlight, and detail refined with meticulous retouching
Pack Shots
Product Photos On White Seamless Backgrounds for E-Commerce, Print & Digital Advertising
Pack shots focus on clarity, accuracy, and consistency providing clean, distraction free images ideal for e-commerce, catalog, Amazon listings, retail submissions, and digital advertising. These images ensure products appear true to color and true to scale while aligning with brand guidelines and platform requirements. A seamless white backdrop guarantees that the product remains the sole focus, facilitating quick comparison and easy integration into any layout. While minimal in style, pack shots still require careful lighting and retouching to ensure flawless presentation and continuity across a product line.
Benefits
✅ Facilitates quick comparison and easy integration into any layout
✅ Industry-standard formatting for retail and e-commerce
✅ Cohesive presentation across product families
✅ Engineered for clarity, color accuracy, and conversion
✅ Supports informed purchasing and minimizes returns
Environmental Product Shots
Product Photography Utilizing Custom Studio Built Sets, Lifestyle Locations & Brand Specific Environments
Environmental product shots blend storytelling with real world context, placing the product in studio built sets, lifestyle locations or brand specific environments that visually illustrate how the product belongs in your customers lives or space. Carefully considered color themes, styling and lighting elevate the product while amplifying the brand's tone and lifestyle message. This approach bridges the gap between abstract product specs and tangible experiences, helping stakeholders visualize usage scenarios and emotional resonance.
Benefits
✅ Helps audiences understand how and where the product lives and demonstrates product functionality
✅ Strengthens brand storytelling by aligning visuals with target audience lifestyles, reinforcing tone, design language, and emotional messaging
✅ Ideal for brand advertising campaigns, e-commerce landing pages, and social.
✅ Delivers elevated content without requiring lifestyle models
✅ Scalable across budgets and production levels
Lifestyle Shot / Product In Use
Product Photography That Blends Storytelling & Brand Voice
Lifestyle product imagery blends humanity, storytelling, and brand voice through human interaction and lived experience by showing the product being used, worn, held, consumed, or interacted with. These images create emotional proximity by helping audiences see themselves in the experience. From subtle hand shots to fully produced lifestyle sets, this category is ideal for ads, marketing campaigns, retail marketing, and social branding that requires relatability, culture, and aspirational tone.
Benefits
✅ Highlights practical applications, moving imagery from “object” to “experience” making the value proposition crystal clear.
✅ Ideal for campaign-level storytelling and social strategy, increasing shareability and virality on social platforms.
✅ Aligns with consumer‑centric marketing strategies, boosting brand affinity.
✅ Provides versatile assets for ads, website hero sections, and editorial spreads.
CGI Photography / 3D Product Renders
CGI and 3D renders are capable of creating photorealistic digital representations of products without the constraints of photographing a product in a real world physical space. Because an entire scene can be contained in a single digital file, this allows for limitless flexibility in angles, lighting, and environments even months after a project has been completed. How is this possible? It’s possible because you can simply re-open the scene file months or even years later and make adjustments without the need to ship new products or attempt to re-create a real world physical set.
This type of product imagery is ideal for prototypes where you don't yet have a physical product manufactured, complex assemblies, or products that are difficult to photograph. CGI is most cost effective for large SKU lines that involve multiple packaging design variations, and can enables visuals that might otherwise be impossible or cost-prohibitive to capture traditionally.
Benefits
✅ Ideal for Pre-Launch or Prototype Marketing because you can have product marketing visuals before manufacturing is complete.
✅ Ideal for rapid iteration and instant updates for new variants or colors.
✅ Eliminates logistical challenges of shooting fragile, large, or hazardous items.
✅ Scales across multiple platforms from AR experiences to print ads.
✅ CGI renderings can cut long‑term production costs while maintaining high‑end visual quality because you can build it once, create new variations anytime.
Product Videos
Bring Your Products To Life With Motion
A well crafted product video turns a static item into a living story. By showing the product in motion; being unboxed, demonstrated, integrated into everyday life or a hero reel, you give prospects a front row seat to the experience they’ll actually have. This visual narrative bridges the gap between curiosity and confidence, helping viewers instantly picture the product in their own hands.
From “see it” to “feel it”
Video and product animations become motion assets that are able capture nuances that photos alone can’t convey: the subtle click of a mechanical switch or the satisfying pop of a bottle opening. Those sensory cues trigger emotional responses, making the product feel tangible even before a purchase is made. In short, you’re moving the audience from passive observation to active desire.
Boosting engagement & conversion
Some platforms reward motion. Social feeds, search results, and ad placements all prioritize video content, delivering higher click‑through rates and longer dwell times. A concise, high impact video can increase conversion rates by 20‑30 % compared with static images alone, simply because it holds attention longer and communicates value faster.
Versatile assets for every touchpoint
Once created, a single video can be repurposed across multiple channels like hero banners, email newsletters, product pages, paid ads, and even QR linked in store displays. This flexibility maximizes ROI while keeping your brand voice consistent everywhere your customers encounter it.
Benefits
✅ Meets modern shoppers where they spend time; on video first platforms, boosting brand affinity.
✅ Dynamic content fuels social virality, driving organic reach and word‑of‑mouth buzz.
✅ Changes the perception product from an “object” into an “experience,” clarifying the value proposition instantly.
✅ Product videos can be highly versatile asset that fuels ads, website hero sections, landing pages, and email campaigns, delivering higher ROI.
Product Photography Services FAQ
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At Digital Art That Rocks, I create commercial photography with high end retouching, specializing in hero shots for advertising, but I can cover just every visual you would need to market or advertise a product.
Here’s a brief overview:
Commercial Product Photography Services Include:
Hero Shot Product Photography for marketing and advertising campaigns (this includes image that require heavy compositing, set building, special effects like light painting, liquids, powders, fire, etc.)
Macro product photography (for small products & highly detailed close-ups)
E-Commerce product photography on white backgrounds
Cinemagraphs & product photo animations
Depending on your product, photorealistic CGI / 3D renders might be possible
All photography services include professional retouching & post-production services
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Digital Art That Rocks is based out of South Bend, Indiana. It's a great central location to many of my local markets which include, Chicago, Illinois, Indianapolis, Indiana, Fort Wayne, Indiana, and Grand Rapids, Michigan.
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Digital Art That Rocks has clients that are located all over the United States spanning from Los Angeles, California to Richmond, Virginia.
Yes, I absolutely travel when it makes sense. This all depends on the scope of the project and needs of the client. For example, when photographing small products or taking on retouching jobs, often times the most cost effective solution is for clients to ship products via FedEx directly to my studio.
Alternatively, when photographing large products that require being photographed on location, I'm happy to drive or board a plane for extended travel if necessary.
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1️⃣ Consultation to discuss your project, review your creative brief, shot list and budget.
2️⃣ DATR will provide an estimate outlining the scope of work, fees, expenses and usage license. Once the estimate has been approved and signed DATR will attach it to a retainer invoice (50% of the projects estimated total) to be paid before any production begins.
3️⃣ Your project will get scheduled.
4️⃣ Production (Photo shoot).
5️⃣ Post-Production - Professional retouching & post-production services.
6️⃣ Client will be provided an online gallery to review the images and request any necessary revisions.
7️⃣ Once the final invoice has been paid in full, DATR will provide a link to download the final deliverables.
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This really depends on the project and scope of work. On average, most of the client projects that I take on are usually completed within 1-2 weeks from the time I get started on a project.
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Creative Fee + Usage License + Production Expenses = Project Fee. The creative fee & production expenses vary based on scope of work. The licensing fee varies based on how the images are used.
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All of my images are intellectual property and registered with the United States Copyright Office. I retain the copyrights to all the images that I create. Images are licensed to clients for specific use and duration based on my clients needs. This is industry standard practice for artists of all types.
To learn more about licensing commercial photography, check out my blog post here: https://digitalartthatrocks.com/blog/2020/11/10/what-is-a-usage-license-a-clients-guide-to-licensing-commercial-photography?rq=licensing
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Simply fill out my contact form, we'll schedule a one on one consultation through video chat (or phone call) to discuss your project. Once I have all of the details ironed out and articulated in the form of a signed estimate, we can schedule your photo shoot on a mutually agreeable timeline to complete your project.
Tired of flat product photos that leave your brand feeling unseen?
Whether you've developed new innovative products, improved on an old design or discovered new use cases, Digital Art That Rocks™ can help you reimagine and explore interesting ways to visualize your products with impact and clarity!
If you're ready to unlock the full creative potential of your product line, it's worth investing in a product photographer who gets it.
As a commercial photographer who specializes in creating world class product imagery, I've spent well over a decade transforming innovative, yet often unnoticed, products into visually stunning ad campaigns! My affinity for creative thinking, impactful visual communication and meticulous post-production, has provided me with the opportunity to elevate brand visuals for a diverse range of clients, partnering with SMBs, advertising agencies and global corporations.
Ready to move your brand forward? I can help!
