Post Production - Retouching - Compositing

In commercial advertising photography, post production is an essential part of the image making process. High end retouching and creative compositing is equally as important as quality capture on set. Digital Art That Rocks™ founder, Brian Rodgers Jr., specializes in product and architectural photography with an emphasis on the post production process.    

See The Difference - Before & After

Use the before/after slider to compare a normal, single-exposure to a fully crafted composited and retouched image.
Simply move the slider left to right to see how the image evolves!


Product Photography Retouching & Compositing

Of Time & Destruction. A true testament to creative watch retouching. This visual concept was derived from a Henry Ford quote: "A man who stops advertising to save money is like a man who stops a clock to save time." It involved meticulous attention to detail both on set and in post production to retouch and composite this highly crafted watch.

Orthodontic Splash. From concept to execution, this image took hours of strategic planning and plenty of experimentation to create. The results are a true reflection of creativity and craftsmanship.

Time Traveler. A dramatic hero shot of a watch. This shot may look simple on the surface. However, photographing a product this close up, at this much of an angle requires additional skills on set and in post production. In fact, it’s nearly impossible to get this shot completely in focus from front to back all in one shot. The final image is a combination of nearly 50 images to achieve hyper focus throughout the product.

Beverage Photography Retouching & Compositing

Beer Retouching - Liquor Retouching - Whisky Retouching - Wine Retouching

Apple Pie Liqueur Hero Bottle.

Apple Pie Liqueur Hero Composite.

Red Wine Splash. 

Go behind the scenes with Commercial Photographer/Digital Artist Brian Rodgers Jr. as he retouches a commercial automotive photography image. More info at the Digital Art that Rocks™ Blog: http://goo.gl/NDbAKI

Commercial Automotive Hero Composite. I won an addy award from the American Advertising Federation for this particular composite image. This type of image requires a lot of work both in planning and production. I started by photographing a mobile kitchen unit on location in a controlled environment, using studio strobes and lighting every facet of the vehicle. Once I had all the frames needed, I then composited them into a single cohesive retouched vehicle on a white background as a standalone product image. Once I had a retouched vehicle as my base image, I then photographed the chef and other elements to create a hero composite which served as the face of an entire campaign for this product line.


Architecture Retouching & Compositing

Commercial Architecture Exterior Retouching - Architectural Interior Retouching - Cityscape Retouching

Architectural Daylight Exterior Retouching - I photographed this daylight exterior on a beautiful day in early spring. What do we know about early spring? Foliage is still pretty bare from the winter months. In this image, you’ll notice a number of enhancements that helped create an architectural exterior more visually engaging. I completely replaced the grass, got rid of the bare trees in the background and replaced them with new ones, remove the distracting power line, removed a giant crack in the middle of the road and did a sky replacement. All of these adjustments make a more engaging and dynamic architectural hero shot.

Colfax Hill Architectural Twilight Exterior.  

Luxury Interior Architecture. This luxury bedroom is a great example of seamlessly blending natural light with flash. The "before" image is just the natural light. The "after" image has a more refined, natural airy feel because of the strategic placement of my off camera lighting. You can see that the additional lighting opens up this interior space quite nicely.

Tempe Center For The Arts. I photographed this beautiful and well designed architectural staircase at the Tempe Center For The Arts in Tempe Arizona. The red carpet on the long winding stairs and industrial glasswork were being washed away by the ambient light on the opposing side. By creatively overpowering the ambient light with off camera flash, I was able to highlight the architectural features of this well designed space to create a much more pleasing and dynamic architectural interior image.

Architecture Exterior for Commercial Business. When photographing architecture, you don't always get the weather want. When a client asks you to photograph an architectural exterior at the beginning of an Indiana November, you're in store for some gloomy cold weather. Despite the circumstances, my job as a commercial photographer is to create an interesting architectural image. Nothing a one point perspective, some creative lighting and a sky replacement can't fix.

Revolution in Automation: An Industrial Architecture Interior. The concept of this photoshoot was to show that the client's facility runs 24 hours a day 7 days a week to meet the demands of their customers, despite only manning it eight hours per day. In order to creatively visualize that concept, I decided to completely cut off all of the ambient fluorescent lighting that you're used to seeing a facility like this and instead painted this space in creative lighting. 

Here's a video that visualizes my creative process for this photoshoot

Fort Wayne Cityscape Architecture. Using only a combination of natural light and time, I creatively blended multiple exposures together to create this highly dynamic city scape in the beautiful city of Fort Wayne Indiana. This image would have been impossible to create in one shot. 

Vintage Sinclair Station. This privately owned space turned vintage Sinclair gas station has aesthetic of a simpler time. I wanted to compliment that by combining soft natural light in combination with ambient interior lighting and off camera flash. Furthermore, I simplified the surrounding environment by removing a nearby lake house and distracting tree. 

Historic Mishawaka Indiana Architecture. 


Composite Imagery For Advertising

Retouching and Compositing for Advertising Imagery

Underwater Basement. This was an advertising piece that I created for a postcard mailer.

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Only In Twilight. There's something magical about golden hour light. Almost as if anything is possible. In this conceptual piece, I decided that a larger than life red bell pepper in the middle of a harvest field was something I wanted to see.