Highly conceptual, creative, and unique orthodontic typodont liquid splash product photography by commercial photographer and digital artist Brian Rodgers Jr.
Did you know that dental photography is more than just a clinical tool for studying dentistry? It's also a powerful marketing asset that can help increase brand awareness, attract new patients to your practice, and showcase the transformative power of your products and services. Just as the right treatment can have a positive and meaningful impact on someone's life, teaming up with the right dental photographer can make a positive impact on your practice.
Over the past 15 years working as a commercial photographer and digital artist, I've had a lot of experience producing creative, polished commercial photography and video production services within the dental industry. At Digital Art That Rocks™, my experience encompasses a wide range of creative solutions for dental practices and dental manufacturers. You might be asking yourself, what type of images would a dental company need? Consider the following:
Creative Visuals for Dental Advertising Campaigns:
Impactful visuals for magazine ads, digital ads, and eye-catching billboards to elevate visibility for dental brands.
Architectural Photography for Dental Practices:
Showcase the beauty and professionalism of your practice or manufacturing facility with stunning architectural photography.
Headshots & Lifestyle Imagery for Dental Professionals:
Capture compelling headshots, portraits and engaging lifestyle imagery of dentists, hygienists and staff to build and establish trust and credibility.
Dental Product Photography:
Bring your dental products to life with high-resolution images that showcase their quality and innovation. I specialize in product photography and have a ton of experience photographing dental products like dentures, braces and other orthodontics, dental product packaging, and specialized dental tools like industrial dental adhesives. Additionally, I have the retouching skills necessary for crafting polished commercial imagery.
Dental Video Production:
Create engaging video content that resonates with your target audience. Digital Art That Rocks™ video production services include TV and web commercials, franchise videos, doctor recruitment videos and powerful patient and employee testimonial videos.
Advertising Photography In The Dental Industry
Hero shot of an orthodontic clear aligner surrounded by a teal liquid splash. Product photography by commercial photographer and digital artist Brian Rodgers Jr.
Magazine advertisement featuring an orthodontic clear aligner product photographed by commercial product photographer Brian Rodgers Jr.
Dental Advertising mockup featuring a combination of commercial portraiture, product photography and typography
Whether you're a global consumer brand advertising its dental hygiene and oral care products on a national scale, or a small to medium sized dental practice running ads in a local magazine, creative well-produced advertising photography will help you make the most of your ad spend. Why would you pay a media company for advertising space without having good creative in place first? That's a rhetorical question by the way. The big players in the dental industry usually have the creative covered because they're generally working with ad agencies and other creative teams. However, while the smaller practices spend plenty of money buying ad space and placing ads, in my experience, rarely do I see professional looking visuals from practices in smaller local markets. My advice; change that! You could be missing huge opportunities. Whether better imagery leads to emergency dental procedures, cosmetic cases or additional cleanings, the investments made in commercial photography for your dental business have the potential pay off big time.
Architectural Photography for Dental Practices, Dental Manufactures & Healthcare Companies
Twilight exterior of a commercial healthcare building.
Architectural exterior of a dental practice
Whether you're running an international brand that manufactures consumer dental hygiene products or you're a dentist running your own practice, having nice looking architectural visuals of your office space that show a clean, welcoming environment helps visually establish your commitment to well run practice. Architectural photos of your space can showcase modern exterior facade, the latest and greatest equipment, comfortable waiting areas, and a focus on patient comfort, building trust and confidence in the practice. If you're a dental manufacturing company showcasing professional architectural photography your offices, manufacturing plants and laboratories can demonstrate your company's commitment to quality, innovation, and a modern, well-equipped environment.
Branding, Marketing & Advertising:
Architectural photography can be highly beneficial when used on your company website, social media channels, brochures, and other marketing materials and advertisements aimed at attracting new patients.
Attracting Talent:
Dental practice architectural exterior
Architectural photography can also be used to attract top talent, showcasing a desirable and modern workplace.
Business Development:
Photos can be used in presentations, proposals, and marketing materials to impress potential clients and partners.
Public Relations:
Images can be used to enhance the company's public image and build brand recognition.
Headshots, Portraits and Lifestyle Photography for Dental Practices And Dental Professionals
Professional and stylized headshot of a dentist. As you look through this series of professional headshots for dental professionals, take note of the high quality and consistency of each headshot. Viewed together as a series, all headshots have a cohesive look and feel with consistent lighting and color harmony. Simultaneously each image features a unique environmental background.
Professional and stylized headshot of a dental hygienist photographed with soft light and an environmental background. Headshot photography by commercial photographer Brian Rodgers Jr.
Stylized Dental Hygienist Headshots by commercial photographer Brian Rodgers Jr.
Professional Headshots for Dental Hygienists.
Creative headshots for dental professionals.
Elevating dental practice branding with professional headshots.
No matter what industry you work in, having a well-crafted headshot with articulate lighting and a genuine expression goes a long way in conveying professionalism and the healthcare industry is no exception. If a dentist's headshot portrays a lack of confidence in their own smile, how can they inspire confidence in their patients? People seek human connection. A friendly and approachable headshot helps patients connect with dentists, hygienists and staff on a more personal level, building trust and rapport.
Professional Dental Hygienist Headshot Photography - Soft Light, White Background.
Professional headshot of a dental hygienist with soft light on a white background.
From a branding perspective, consistency from headshot to headshot is key. The use of professional headshots that have a consistent look and feel across all platforms strengthens brand recognition. This is generally achieved by partnering with the same headshot photographer time and time again. Find a photographer that has a unique and distinct style that resonates with the look you're going for.
Group Portraits of Staff
Dental staff group shot on a white background. Dental practices can use this kind of shot to showcase their friendly staff.
There are a number of reasons you may choose to include a group shot of your entire staff. Perhaps you have a small team of people working at your practice. Because you have a small team, this group photo could be used to demonstrate the individual attention that a patient would get at by visiting your practice. On the other hand, if you're looking to franchise your practice, your group photo could be used to visually showcase that your team is large enough to handle the daily demands of many patients at any given time.
Lifestyle Imagery for Dental Practices
In addition to professional headshots and group shots of your staff, you may also want to consider adding lifestyle photography to your visual repertoire. Lifestyle photos typically involve showing interactions between people. For general marketing purposes, this could range from shots of the dentist and hygienist interacting with a patient in a relaxed and friendly manner, candid photos capturing the daily activities within the practice or lifestyle shots of the dentists outside of the office (ie. at a community event, engaging in hobbies).
This is an example of a lifestyle image featuring two dental hygienists greeting a patient.
This dentist rides dirt bikes in his spare time. I photographed this commercial motocross style portrait in the middle of a large field on a sunny day using some off camera flash to compliment the hard sunlight. These kind of photos can be helpful for bringing a relatable human element to any practice.
This dentist is also a volunteer fire fighter in his spare time. I remember photographing his portrait in front a firehouse bay door under soft lighting. The background had a lot going on, so in order to simplify the scene I shot with a wide open aperture.
For advertising purposes, this could be a commercial photoshoot involving more production and even hired talent. These photos could range from photos of people confidently smiling in various social settings (e.g., at a family gathering, on vacation) to photos depicting increased self-confidence and improved social interactions as a result of good oral health. This can be as highly creative or cliche as you choose to make it.
Product Photography Services for Dental Manufacturers
Hero shot product photography of an orthodontic clear aligner.
Whether you're a consumer brand, industrial manufacturer or retailer of dental supplies or dental equipment, it's important to have clean, well lit product photos of your dental products. And when it comes to marketing and advertising specifically, you're going to want to add "creativity" to the mix as well if you want to capture someone's attention.
Product photography of orthodontic braces on a dental typodont. It takes a lot of skill and expertise to photograph typodonts because they move around on you. Aligning the top and bottom teeth can take specialized tools and time to properly align for commercial product photography purposes. Additionally, when photographing multiple typodonts across products lines, consistency is crucial. That means that I pay a lot of attention to exactly what focal lengths and angle are being used so I can consistently reproduce angles time and time again.
Product photo of a top denture photographed on a white background
Dental product photography is a highly specialized niche within the broader field of commercial product photography. Dental products can be very tricky to photograph. So it's important to find a product photographer with experience shooting dental and oral health products. Over the past decade I've photographed my fair share of dental products and through that process, I've developed and implemented my own tools and proprietary workflows for for dealing with the nuances of photographing things like typodonts, braces, dentures, adhesives, product packaging and other oral care products.
Product photo of a partial denture photographed on a white background.
Product photo of a high end bottom denture photographed on a white background. Dental photography by commercial photographer Brian Rodgers Jr at Digital Art That Rocks
Product photo of a dental implant from the inner view
Clear orthodontic tray photographed on a white background. Photographing clear, translucent products on white backgrounds creates some challenges that only an experienced product photographer would know how to handle in the studio.
Product photo of an orthodontic spring aligner on a dental typodont. Single color typodonts like this require expert knowledge of product lighting because it’s easy to loose the nuances details. Additionally, every typodont that I’ve ever photographed have a lot of imperfections that need to be retouched and cleaned up in Photoshop. Lastly, pay attention to the angle of this product. This is a real life product, not a 3D rendering. I’m sure I don’t need to remind how basic physics work, but levitating product shots like this require some thought and expertise.
Blue band cement adhesive for orthodontic applications, photographed on a white background
Orange orthodontic adhesive caplets on a white background. This may look like a simple shot, but it’s actually quite difficult. These caplets are very small products that require the use of a specialized macro lens. Additionally, the plastic that the caplets are made of have a lot of blemishes that need to be removed in post-production.
Orthodontic product packaging kit on a white background. This kind of product image may look simple, but it can take a lot of time to create a nice looking composition, where everything is visible while also laid out in a pleasing way. Additionally, cardboard doesn’t always hold it’s place while on set, so there are times where additional rigging is required in order to keep things right where you want them.
Overhead shot of orthodontic product packaging kit on a white background. Overhead product shots are a fun creative challenge that require attention to detail to get the composition and lighting just right.
Dentures being hand crafted in a dental manufacturing lab. Whether you want to showcase cutting edge technology or handcrafting products one at a time, this kind of image can be a powerful tool in telling your brand’s story.
In addition to photographing your finished products, you may want to consider visually documenting the process of your products being made. If you use cutting edge technology or your products are handcrafted one at a time, documenting this process can be a powerful tool in telling your brand's story.
Video Production Services for Dental Practices
TV Commercial - 30 Second Spot
Case study video talking about work life balance in dentistry.
In addition to creating creative and impactful dental photography, video production is yet another essential marketing tool you may choose to utilize. There are a variety of reasons you might want to add video into your visual marketing mix.
Video can be used across a wide variety of platforms including your company website, social media platforms, TV, web advertising and even out of home digital signage like billboards. You may also want to consider using video for TV and web commercials, franchise videos, doctor recruitment videos and powerful patient and employee testimonial videos.
Need Visual Assets for Your Visual Marketing Mix?
No matter what visual assets you decide to add to your marketing mix, it's important to find the commercial photographer that's right for you. Remember that professional photography is essential for creating a polished and impactful look that enhances your brand.
Look for a photographer that has experience with product photography, retouching, architectural photography, and headshot photography within the dental industry. Not only should the photographer have experience in these areas of photography, they should have a portfolio that clearly demonstrates their creativity and production value. The imagery they create will have the ability to resonate with the specific target audience of the practice (i.e. families, emergency patients, orthodontic patients, cosmetic dentistry patients).
