In Case You Haven’t Heard… Google bought Nik Software not too long ago. A lot of photographers were questioning the future of their treasured Photoshop Plugins. Earlier this week, I received an email from Google. Being a long time Nik customer and a registered owner of their products, I was eligible to receive a free copy of the new Nik Collection by Google! It included all 6 of their award winning plugins for Photoshop, Lightroom & Aperture.
To be completely honest, I’m not a huge plugins guy. Most of the work that I do is manual photoshop, with some actions here and there. The one plugin that I did use quite a bit was Nik Color Efex Pro. It produced some really cool results. The fact that Google gave existing Nik customers the entire updated suite for free is extremely generous! It made my week actually. If you are a registered Nik customer, chances are you will be getting this email for the free download as well, so keep an eye on your inbox. If you are new to the Nik Collection, you can now purchase the entire collection for only $149! That’s a huge price drop from the original $499! Google will no longer be selling these as individual applications.
The free upgrade has definitely inspired me to take a deeper look into the possibilities of what these plugins have to offer. I love the interfaces of these plugins, and the U Point® Technology is really cool. I’m also really enjoying the look and feel that Google implemented into Nik Collection; the logos, branding etc; very Google. The website is super simple to navigate through, very clean and easy to find what you’re looking for. There are a ton of video tutorials on how to use their software, and well as an intuitive help page.