Professional Photography Doesn't Matter...Until It Does...
Remember the less than impactful product shots on your booth at the tradeshow product launch? That photography didn't matter....until it did. Let's face it, people looked at your booth and turned their attention elsewhere. Why? Sure, it's possible that just maybe they took a left turn to connect with an old colleague. Or perhaps it's because your visuals were terrible and didn't engage your audience.
Food For Thought
Regardless of whether your food was prepared by a chef or a cook (and yes there is a difference), when you order food from a restaurant, you "eat with your eyes" first. Your brain first makes a visual assessment and determines if it’s something you're interested in eating before you take the first bite. The same principle applies to your products and services, whether you're advertising in a magazine, billboard, or online. The fact is, imagery is the first visual to capture someone's attention in an advertisement. Great brands already know this and which is why they make commercial photography a priority in their marketing & advertising plan.
Spend Money to Make Money
Somewhere along the line, if you are in business, you have to spend money to make money. For some reason, small businesses seem to put commercial photography at the end of their To-Do list when it comes to their marketing and advertising efforts. Often times, they simply purchase cheap stock images to “save money.” But here's the thing, advertising for the sake of advertising is not necessarily good advertising. Think about it...How many bad tv and web commercials do you see everyday? How many terrible images do you see in billboards, and magazines? What does that say about your brand? How many times have you noticed competing companies using the same stock imagery? Sadly, it happens all too often. If you're going to place a media buy without first investing in your concepts and visuals, you're throwing your money away.
Content Is Still King
You've heard the phrase "Content Is King." This statement still holds true today. You may think that a great product will sell itself. However, in most real world scenarios, your marketing has to be as great if not better than your product or service. You need great concepts, great strategy and great visuals in order to engage your audience, & build the kind of brand awareness that will eventually lead to a consumer purchase. We are all bombarded with visual pollution every single day. Don't you think that in the occasion we see something great, we are going to stop and look at it? When you're in a doctors office flipping through a magazine, what makes you stop and look at it the ad or the article? I think you know where I'm going with this....That's right the imagery.
You may have a "functioning" website. But is your content functioning? Are you making people excited at the thought of buying your product or services? Are you making an emotional connection with your audience? If not, than your content is not functioning, therefore your website is simply existing. Again, content is king. A single page website with a compelling video or image could do more for your brand than a static, lifeless multipage website.
So what’s your plan? How are you going to make your visuals stand out?
The Answer Is Digital Art That Rocks!
If you create and sell products and services you need engaging commercial imagery! Through an artful process of retouching and sometimes compositing, Digital Art That Rocks LLC creates engaging commercial photography for use in advertising. Digital Art That Rocks has the experience, creative vision and technical proficiency to help you launch your next advertising campaign. Let's make something visual!
If you're interested in taking your commercial advertising photography to the next level, contact Digital Art That Rocks today! Located in Mishawaka, Indiana, Serving the Midwest
Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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