Visual Optimization: The Influence of Imagery | Brian Rodgers Jr. | Digital Art That Rocks

Visual Optimization: The Influence of Imagery

Images are in fact the rising stars of the internet. In recent years, due to the advancement of technology and affordable consumer cameras, we have become a very visual culture. Though there is a lot of noise out in the world, our culture as a whole is becoming increasingly more aware of image quality and image content.

Visual Content Eliminates Language Barriers

Photography has become a universal language with over 2.5 billion camera phones in use today. In 2015 alone, over one trillion images were created worldwide! People share the story of their lives through imagery. And this effect is no different on businesses. Think about it, no matter what language you speak, people on opposite ends of the world can see an image of a product or service on your website and make an emotional connection that speaks to them in some way.  

Look at some of this data gathered by MDG Advertising:

  1. 94% more total views on average are attracted by content containing compelling images than content without images.
  2. 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description and customer ratings.
  3. 60% of consumers are more likely to consider or contact a business whose images appear in local search results
  4. 37% increase in engagement is experienced when facebook posts include photographs. this is consistent with research by Dan Zarrella of Hubspot 
  5. 14% Increase in page views are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)

Bad Imagery = Bad Website

It’s 2016. If you have bad images on your website, then you have a bad website. If you don’t have engaging imagery on your website, then your website is probably not doing it’s job. Engaging imagery builds brand awareness, helps create trust, and generates leads. Simply having a website, does not mean it’s working for your brand and furthering your business. Whether you’re a small, medium or large business, commercial photography and compelling visual content should be an important part of your marketing and advertising strategy.  

Don’t focus on creating more content...focus on creating better content.

Better imagery starts with a visit to http://www.digitalartthatrocks.com/contact.  

 


Brian Rodgers Jr. | Commercial Photographer/Digital Artist | Digital Art that Rocks LLC
www.digitalartthatrocks.com | Contact Brian
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Brian Rodgers Jr.

Commercial Photographer/Digital Artist, USA

Brian Rodgers Jr. is a commercial advertising photographer based in South Bend Indiana. Brian has a wealth of commercial photography experience photographing everything from commercial portraits, RVs, large commercial vehicles, product and food photography, to multi-million dollar mansions. Furthermore, he has created brand images for national companies and his work has been published in various national and international publications including Photoshop User Magazine, Dentaltown Magazine, Incisal Edge Magazine, and the popular web based show "Photography Tips & Tricks" produced by Kelby Media Group to name a few. Brian’s overall body of work demonstrates a real cultivation of skills behind the lens as well as a wide array of cutting edge post production techniques. He provides his clients with exceptional images and ensures customer satisfaction through his relentless work ethic. Brian is not just a photographer, he is an artist. Retouching his own work allows him to deliver a product that reflects his vision as an artist. And his clients are never disappointed in his abilities to produce consistent, compelling images. Fun Fact: He shot his own portrait