Often times we see animated gifs in the form of humorous animals doing funny things in the context of an email or social media site. However, in this tutorial, I'm covering a more practical use to approaching animated gifs. I'm calling this tutorial "A Commercial Photographer's Guide to Animated Gifs in Photoshop CC."
Depending on your client, it's a safe bet to say that they are not experts in the field of photography. Some clients have a better understanding than others, however, it is our job as commercial photographers to educate our clients. In this tutorial, I will show you an effective way to create animated gifs that visually demonstrate the creative post production processes we endure to create a finished retouched image.