Meeting Joel Grimes | Brian Rodgers Jr. South Bend Commercial Advertising & Product Photography | Digital Art That Rocks

Chances are, you've heard of Joel Grimes or the "Joel Grimes Look." And rightfully so, Joel is a pioneer in the photography industry and has created a look that just about everyone has tried to replicate at some point in their career. Joel Grimes is undoubtedly one of the hardest working photographers in our industry today. This is a guy who truly loves what he does for a living. He has had over 30 years of experience working as a commercial photographer and has on created some truly iconic images & worked on major ad campaigns. I was lucky enough to have to opportunity to meet him at a recent seminar in Indianapolis a few months ago. 

Joel's seminar was a full day packed with inspiring stories, photoshop techniques, and marketing advice. He was such as genuine guy. My goal is to be kicking as much ass as Joel does when I'm his age. Even with 30 years in the field, he's continues to try new things,  and pursue his vision as an artist. He's not afraid to explore and push the boundaries of what photography can be. Do you know why he works this hard? Because he loves what he does. Wouldn't the world be a better place, if everyone was doing what they loved for a living? But to get there, you've got to work for it, you've got to put the time into your craft.

Key take aways; Build a body of work consistent with your vision, be persistent, and work your ass off, great things will happen! If you ever get a chance to see one of Joel's seminars, I highly recommend it. You will be inspired to say the least.

Thanks for a great time Joel, it was a pleasure meeting you.

 

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Brian Rodgers Jr.

Brian Rodgers Jr. is an American Advertising Federation award winning commercial advertising photographer and digital artist based out of South Bend, Indiana. He's the founder and owner of Digital Art That Rocks™ and specializes in product photography and architectural photography with an emphasis on high end retouching and post production.

With an affinity for creative thinking, visual communication and meticulous post-production, Brian has elevated brand visuals for a diverse clientele, partnering with SMBs, advertising agencies and global corporations, to translate ideas into powerful visual narratives. His commitment to aesthetic excellence and the transformative power of high-end commercial retouching has helped define his contribution to the creative industry, empowering clients to showcase their brands with unparalleled clarity and impact.

In addition to working with clients nationwide, Brian has also had the opportunity to travel the country to photograph some amazing architectural projects for architecture firms, museums, exhibit design companies and custom fabrication firms that feature immersive media and experience design.

Brian has provided high end retouching & post-production services to renowned brands like Snickers & Razer. His work has been featured on the cover of numerous publications including Photoshop User Magazine. He’s created a Youtube video on the subject of beverage photography that quickly reached over 1 million views! He’s also developed, produced and delivered high level education through commercially available product photography tutorials. These tutorials not only have a global audience, they've also made a positive impact to the careers of future creatives.