WHY YOU SHOULD HIRE A COMMERCIAL PHOTOGRAPHER INSTEAD OF LICENSING STOCK IMAGERY

UNIQUE VISUALS HAVE VALUE

Here’s the deal, having license to use unique visual assets to market and advertise your brand has a lot of value! Yes, it’s true that hiring a commercial photographer to produce unique imagery will have a higher cost than simply licensing a stock image. But consider this, why would you spend thousands of dollars on ad placement without having unique brand visuals and messaging in the first place? What kind of message are you sending to potential customers?

Advertising for the sake of advertising is not necessarily good advertising. No matter what city you live in, I’m sure you’ve seen that terrible local car dealership commercial on tv….do you find yourself racing out to their lot to buy a new car. Probably not. In fact, you may even have a negative connotation associated with that brand due to the terrible jingle and lack of visual aesthetic. Maybe if they had put their dollars into creating better content, they’d have a better more impactful advertisement?

IT’S ABOUT GETTING THE IMAGERY YOU NEED

In a previous article “Stop Using Stock Photography To Market Your Brand. Here’s Why…” I listed 3 major reasons to stop using stock photography to advertise your brand. In addition to the concepts that I outlined in that article, think about the countless amount of hours you’ve probably spent online trying to find the perfect stock image, only to find out that it doesn’t exist. So your next inclination might be to settle on something that’s “good enough.” When you hire a commercial photographer, you don’t have to settle, because you have the freedom to create the images that you really need.

In today’s world, “first impressions” are often digital. Think about how many people visit your website before they make a purchase. Most people who look at your website will immediately start making assumption about the quality of your products and services based on your visuals alone. If your visuals are subpar or generic, there’s a good chance that potential customer will make a purchase elsewhere.  

ESTABLISHING TRUST & BRAND CREDIBILITY

Unique commercial imagery aids in establishing trust and brand credibility in the marketplace. It helps set your brand apart and allows you to visually differentiate from other brands in your industry. Consider this, there are a lot of shoes out there, but there’s a reason Nike might be top of mind. There are a lot of energy and performance enhancing drinks on the market, but there’s a reason you’d think of Red Bull first. These types of companies are leaders in their industry. Alongside strategic messaging and bold risks, the visual assets created by commercial photographers play a large role in creating a memorable brand.  

WHERE DO YOU SEE YOUR BRAND IN 5 YEARS?

Look, I get it. Everyone likes a good deal, right? But using stock imagery is not doing your brand any favors. Your leadership & marketing teams should be asking these questions: Where do you see your brand in the next year…2 years...5 years? How do you want to be perceived by your customers? How do you want to be perceived by your industry? Or are you ok with being perceived as being like everyone else? Or do you want the perception of being a fearless leader and innovator in your industry?

Brian Rodgers Jr.

Brian Rodgers Jr. is an American Advertising Federation award winning commercial advertising photographer and digital artist based out of South Bend, Indiana. He's the founder and owner of Digital Art That Rocks™ and specializes in product photography and architectural photography with an emphasis on high end retouching and post production.

With an affinity for creative thinking, visual communication and meticulous post-production, Brian has elevated brand visuals for a diverse clientele, partnering with SMBs, advertising agencies and global corporations, to translate ideas into powerful visual narratives. His commitment to aesthetic excellence and the transformative power of high-end commercial retouching has helped define his contribution to the creative industry, empowering clients to showcase their brands with unparalleled clarity and impact.

In addition to working with clients nationwide, Brian has also had the opportunity to travel the country to photograph some amazing architectural projects for architecture firms, museums, exhibit design companies and custom fabrication firms that feature immersive media and experience design.

Brian has provided high end retouching & post-production services to renowned brands like Snickers & Razer. His work has been featured on the cover of numerous publications including Photoshop User Magazine. He’s created a Youtube video on the subject of beverage photography that quickly reached over 1 million views! He’s also developed, produced and delivered high level education through commercially available product photography tutorials. These tutorials not only have a global audience, they've also made a positive impact to the careers of future creatives.

 

Your Path To Better Advertising Photography Starts Here

I get you...You're visiting this website because you have an appreciation for commercial photography with meticulous detail. You want to work with someone who works as hard as you do. In a world full of noise, great work matters more than ever. Digital Art That Rocks™ LLC is committed to providing clients with exceptional imagery, creative vision & technical proficiency.

Hi, I'm Brian Rodgers Jr. a commercial photographer and digital artist based out of South Bend, Indiana. Thank you for visiting the official Digital Art That Rocks™ website and for checking out my latest work. Any business that designs, manufactures and/or sells products and services needs great photography to help sell their brand. Whether you need a product photography services, architectural photography, professional headshots, or video production services, you’ve come to the right place. 

Digital Art That Rocks™ specializes in product photography with an emphasis on high end retouching and post production. This means whether you need clean product shots on white seamless for selling your products on e-commerce sites like Amazon, or you need that next great hero shot for your next digital marketing or advertising campaign, Digital Art That Rocks has you covered. 

If you're an architect or in charge of marketing at an architecture firm, be sure to check out some of my exterior and interior architectural photography in the architecture gallery.