Architectural Photographer’s Have Specialized Skills
It’s important to realize that architectural photography is a specialty within the vast profession of commercial photography. With the profession of architectural photography comes a variety of specialized tools, skills and knowledge of the craft. This includes but not limited to; knowledge of industry standard business practices within the architectural community and specialized post production skills to overcome visual obstacles such as exposure blending, advanced compositing and retouching. To put it another way, an architectural photographer will have a completely different set of skills and knowledge than a wedding or wildlife photographer would have.
Identifying Your Architectural Photography Needs
Before you begin looking for an architectural photographer, it’s helpful to first identify your needs. Establishing a shot list and a having an understanding of how the images will be used (the license), will help the photographer define the assignment parameters and develop cost estimates based on your specific needs.
When making considerations for a shot list, ask yourself these questions:
Would you like to highlight any specific concepts, architectural elements, or other features of the space?
Are there any areas of the space that might serve you better if avoided?
Which areas of the space might illustrate creative problem solving?
Next, consider how will you use the photography as an integrated part of your marketing and advertising strategy:
Show the photos to clients via website, portfolio or presentations?
Use the photos for RFPs?
Digital marketing campaigns?
Trade show banners and collateral?
Use the photos for in-house reference/documentation?
Submit the photos for competitions?
Send to editors of trade magazines or books?
Use the photos in trade or consumer advertising?
Choosing An Architectural Photographer For Your Next Project
After identifying your needs, probably one of the most important criteria for finding the right architectural photographer is evaluating the photographer’s website and architectural photography portfolio. The imagery in their portfolio should indicate whether or not they have the skills and experience you’re after. Don’t underestimate the value of the photographer’s style and artistic vision as it’s equally important. You’ll want a style that enhances both your architectural design skills as well as your company's marketing and advertising goals.
GET THE GUIDE: Commissioning Architectural photography
Ready to learn more? I’ve put together a guide to help you understand the process of hiring an architectural photographer for your next project. Simply fill out the form below to get instant access to the guide: Commissioning Architectural Photography.
GET THE GUIDE
COMMISSIONING ARCHITECTURAL PHOTOGRAPHY